Trade Activation Specialist

Locație: Bucuresti

Industrie: Comert / Retail

Departament: Marketing

Tip job: Full time

Experienta: Mid-Level (2-5 ani)


Candidatul ideal

Skills & Competencies
  • Stays up-to-date with market, consumers& competitors
  • Very well organized, capable of multitasking
  • Minimum 2 years of similar experience
  • Solution oriented person
  • Manages complexity
  • Very strong verbal/written communication skills in both Romanian and English
  • Proficient user of Microsoft Office Tools

Descrierea jobului

Key Job Accountabilities & KPIs

Business Goals
  • Implement and track Trade Marketing shopper activities for retailers with commercial and marketing teams designed to increase sales and mono brand/multi-brands presence.
  • Create retailer selling stories for Trade Marketing shopper activities: customized proposal for key retailers, make retailer/ shopper centric proposal; identify and unlock projects for growth
  • Carry out specific Trade Marketing shopper activities, respecting company commercial policies, company strategy with the retailers and brand equity
  • Analyze retailer data after main events / marketing activations
  • Manage budget and ROI for his/her specific Trade Marketing activities (including pitch actions)
  • Stays up to date with market, consumers & competitors
  • Promotions: recommendations within multifunctional team, coordinate promo with RGM
  • Report sales needs and field intelligence to Trade Marketing Manager and commercial / marketing teams
  • Multifunctional ways of working: Develop and embed multi-functional ways between Key account, CMI, commercial, marketing and supply

KPIs
  • Collaborate with the retailers to develop their marketing / animation tailored plan
  • Adapt zone recommendations into local Activation plan, following local strategy
  • Embed promotional category expertise
  • Monitors sell in & sell out excellence
  • Grow in-store fundamentals (SOF, SOD)
  • Advantage Survey
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