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Marketing Specialist
Hotel Sinaia
Bucuresti

Industrie: Alimentara, Turism / HoReCa, Publicitate / Marketing / PR

Tip job: Full time

Departament: Marketing, Vanzari

Experiență: Mid-Level (2-5 ani),Senior-Level (> 5 ani)


Candidatul ideal
REQUIREMENTS:
• Romanian as first language, and proficient in English
• 2 years+ experience in marketing
• Excellent project management skills and an understanding of how to manage priorities and communicate with stakeholders in a fast-paced environment
• Detail-oriented, analytical, organized, proactive, motivated to learn, and a great team player
• Excellent writing & storytelling skills for blog posts & social media content
• Basic knowledge of graphic design & photo editing
• Basic Knowledge of Google Analytics and SEO
• Passion for tourism & hospitality industry
• Work location: Sinaia (you can choose between full relocation, or be based in Bucharest and commute to Sinaia 3 days/week)

PREFERRED:
• Knowledge of photography
• Knowledge of media buy

Descrierea jobului

DO YOU HAVE PASSION FOR MARKETING AND HOSPITALITY SECTOR? RINA HOTELS, A FAST-GROWING HOTEL CHAIN, IS LOOKING FOR A PROFESSIONAL AND PROACTIVE MARKETING SPECIALIST WITH PROSPECT OF BECOMING MARKETING MANAGER TO JOIN OUR TEAM.

WHAT THIS JOB INVOLVES:
• You will be responsible for putting our multiple hotels and restaurants on the map, and helping improve our guest experiences throughout the whole consumer journey with your creative and analytical minds.
• Understand the marketing strategy defined by the board and implement the strategy
• Work closely with the management team, sales team and different business units to develop and execute marketing plans and activities in line with the business objectives.
• Create the content strategy and lead the content efforts: Develop and manage regular content for various marketing channels, including but not limited to social media, blog posts, flyers, OTAs, newsletters, etc. within deadlines, monitor the KPIs and improve customer communications
• Constantly improve the websites & other OTA channels into user-friendly and converting interfaces
• Support special events and campaigns by executing marketing related tasks, such as taking photographs
• Team up with external , designers and copywriters to develop top quality creative and texts to target various audiences; ensure that copies across all customer touch points reflect our product positioning and customercentric mindset.
• Develop and install brand collaterals; ensure the brand’s tone of voice is executed correctly and uniformly in all internal & external communications.
• Set-up and manage direct marketing campaigns (cross sell, up sell, loyalty programs and new business campaign), ensuring that the right customer receives the right messages at the right time in the right channel
• Suggest implementing new applications tools for CRM actions in order to improve the customer experience
• Analyze consumer insights, identify and captures new marketing opportunities
• Other tasks include: reporting, analysis of campaigns, etc.
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