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Marketing Analyst în Iasi

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Marketing Analyst în Iasi

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Marketing Analyst
POTENTIAM SERVICES
Iasi

Industrie: IT / Telecom

Tip job: Full time

Departament: Marketing, Vanzari

Experiență: Entry-Level (< 2 ani),Mid-Level (2-5 ani)


Candidatul ideal
The Marketing Researcher role is an exciting opportunity to be part of a fast growing IT support services company located in London, UK. Our client has specialist and highly sought after expertise in technology management, support and cyber security, and are Microsoft Gold Partners. They have over 100 clients in the London region.

They are looking to expand their sales and marketing team significantly over the next few years, with the potential for this role to grow into a Digital marketing manager who will be responsible for all our online marketing. This includes managing the Lead Generator(s), managing the website, developing campaigns and content, reporting on analytics and managing our organic and paid for social media.

This permanent position is well suited to an individual that is looking to advance their career in marketing and sales.
Based within the marketing and sales team, you will work closely with all areas of marketing and sales, to develop and run online campaigns, to build and manage a qualified list of prospects, develop and deliver inbound marketing campaigns that drive traffic, nurture, and convert leads and book appointments online and confirm places on the company’s online events.

Please note there is no selling whatsoever involved in this role – it is an online digital marketing role.
The creation, effective management of the prospect list and the relationships you develop with the prospects via campaigns are the keys to success in this role.

Descrierea jobului

Responsabilities:
  1. Build and manage a qualified list of prospects
  2. Develop and deliver inbound marketing campaigns that drive traffic, nurture, and convert leads
  3. Book appointments online for or seats at an online Directors Briefing
  4. Lead qualification, develop a methodology for researching and qualifying prospects and segment into groups for campaigns.
  5. CRM Management & development, set up and target qualified groups with automated email/ messaging campaigns in the CRM, LinkedIn and Facebook capturing all prospect interaction.
  6. Appointment booking, book meetings via online diaries with CEO and C-suite level contacts for CEO and sales people.
  7. Marketing content/ assets, maintain a library of assets and track all interaction with assets via CRM and proactively target most active viewers of media assets for meetings.
  8. Sales and marketing KPI management, set up and manage key performance indicators
  9. Market segment identification, undertake competitor and market segmentation
  10. Prepared to travel to the UK, occasionaly
  11. Training, weekly self-paced online video training and associated coaching calls.

Requirements:
  • Fluent English
  • Excellent written business English
  • 3-4 years + experience of English, speaking communication in a commercial/ business development environment
  • 3 years + working in an international company in a commercial capacity
  • Ability to articulate complex concepts in simple succinct terms
  • A conceptual understanding of information technology and advanced analytics would be useful
  • Experience of working with CRM/ prospect data base Knowledge of sales navigator/ LinkedIn

Benefits:
  1. Competitive Salary + performance Bonus
  2. Flexible hours and the ability to occasionally work from home
  3. 25 days holiday-20days
  4. Your birthday or nearest working day as an additional holiday after one each year
  5. Workplace pension- Medical subscription
  6. Social events organized and funded by the company throughout the year
  7. Lunch vouchers- Meal vouchers
Tab Salariu
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