Company Description

Yas Beauty is a renowned brand specializing in professional nail products, skincare, and makeup. Operating prominently in Romania and several other European markets, the company is dedicated to delivering high-quality beauty solutions. Known for its innovation and excellence, Yas Beauty caters to the diverse needs of beauty professionals and enthusiasts alike. Our commitment is to empower beauty professionals with products that inspire creativity and elevate standards in the beauty industry.

Role Description

The Performance Marketing Manager & Strategist is a full-time on-site role based in Mureş, Romania. This role involves crafting, executing, and optimizing marketing strategies to drive performance and achieve results. Responsibilities include managing paid digital campaigns, analyzing performance data, overseeing multi-channel marketing initiatives, and recommending action plans to maximize ROI. The position also involves collaboration with cross-functional teams to ensure successful campaign execution and alignment with broader business goals.

Qualifications

• Expertise in Performance Marketing, Paid Acquisition, PPC, and media placement strategy
• Skills in Data Analysis, Campaign Optimization, and tracking key performance indicators (KPIs)
• Experience with Social Media Advertising, Display Advertising, and Search Engine Marketing (SEM)
• Knowledge of digital platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising tools
• Ability to create data-driven strategies that align with business objectives
• Strong organizational skills and ability to manage multiple projects simultaneously
• Familiarity with the beauty, fashion, or cosmetics industry is a plus
• Bachelor's degree in Marketing, Business Administration, or a related field

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