Introduction:
Dymocks Retail is a nationally recognised multi-channel retail brand with over 40 locally owned and operated stores across Australia. The largest bookselling network in Australia, we pride ourselves on providing the best experience for our customers through our extensive range of books, gifts, and stationery.
Description:
Lead. Inspire. Grow with Dymocks.
At Dymocks, we’re passionate about connecting people with books, ideas and stories. As Australia’s leading bookseller, we’re entering an exciting phase of growth—and we’re looking for a commercially driven and people-focused Regional Sales Manager to lead our retail network across VIC, TAS, WA & SA.
This is a rare opportunity to step into a high-impact leadership role, driving performance across both company-owned and franchise stores while shaping the future of our in-store experience.
About The Role
Reporting to the GM Retail, you will lead a diverse portfolio of stores, delivering sales growth, operational excellence and outstanding customer experiences.
You’ll be equally comfortable:

• Driving commercial performance
• Coaching and developing leaders
• Partnering with franchisees
• Rolling up your sleeves in-store when it matters
  

What You’ll Be Responsible For
Driving Performance

• Deliver sales, profit and LFL growth across your region
• Lift store productivity (UPT, ATV, conversion)
• Use data to identify opportunities and act quickly
  

Leading People

• Coach and develop high-performing Store Managers
• Build leadership capability and succession pipelines
• Create a strong, values-led team culture
  

Elevating The Customer Experience

• Champion a consistent, engaging in-store experience
• Drive NPS and Booklover engagement
• Bring the Dymocks brand to life in every store
  

Operational Excellence

• Ensure strong inventory, VM and cost control disciplines
• Deliver consistent execution of campaigns and initiatives
• Maintain high compliance across all stores
  

Franchise & Stakeholder Management

• Build trusted partnerships with franchisees
• Collaborate across Retail, Marketing, Merchandising and People & Culture
• Act as a key link between stores and support office
  

What Success Looks Like

• Sales targets consistently achieved or exceeded
• Positive LFL growth across the region
• Strong NPS and customer engagement results
• High-performing, engaged store teams
• Consistent execution across all stores
  

Skills and Experiences:
About You
You’re a proven retail leader who knows how to balance commercial outcomes with people and culture.
You’ll bring:

• 5+ years' experience in multi-site retail leadership
• A track record of delivering sales growth and profitability
• Strong coaching and leadership capability
• Commercial acumen and confidence using data to drive decisions
• Experience working with franchise networks (highly regarded)
  

Most importantly—you’re someone who leads with energy, authenticity and a genuine passion for retail and the customer experience.
Why Join Dymocks?

• Work with an iconic Australian brand with a rich heritage
• Lead a diverse and dynamic retail network
• Be part of a values-driven, people-first culture
• Make a real impact on customers, teams and business performance
  

Additional Information

• Interstate travel required
• Valid driver’s licence required
  

Apply Now
If you’re ready to take the next step in your retail leadership career and be part of something meaningful, we’d love to hear from you.
Privacy
By applying for employment with Dymocks, you consent to the collection and use of your personal information for the purpose of assessing your suitability for employment. Any personal information collected from you will be dealt with in accordance with Dymocks' privacy policy which is accessible at: https://dymockshelp.zendesk.com/hc/en-us/articles/900002864143-Privacy-Policy
To all recruitment agencies, at this time we are not accepting resumes or partnership opportunities. Please do not forward resumes to Dymocks or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
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