What You Will Do
Immediate (First 30 Days)
Full diagnostic of all campaigns: CPR, CPFTD, and ROAS broken down by campaign, ad group, keyword, and device. Identify where efficiency can be improved and build an action plan with timelines.
Search term report audit and negative keyword buildout across all active campaigns.
Bid strategy assessment — evaluate current setup, test tCPA and tROAS strategies on high-volume campaigns with documented hypotheses.
Landing page conversion analysis — identify any registration or deposit funnel friction and coordinate fixes with the product team.
Establish a weekly reporting cadence with clearly defined KPI targets and variance triggers that you own.
Ongoing
Day-to-day management of all Google Ads campaigns for the MLN brand with full budget authority within agreed parameters.
Structured A/B testing: ad copy angles, landing pages, bid strategies, audience segments — documented with hypothesis, test design, and results.
Proactive search term management: weekly negative keyword additions, match type optimization, keyword expansion based on converting terms.
Audience strategy: RLSA implementation, in-market and custom intent segments, demographic bid adjustments based on performance data.
Creative refresh driven by performance signals — not calendar-based changes, but CTR-decay and ad-strength triggered rotation with meaningful variation in messaging angles.
Cross-channel coordination with the internal marketing team on promotions, landing pages, and sportsbook launch campaigns.
What We Expect
This is an execution-first role. You will be in the Google Ads interface daily, making decisions backed by data, and held accountable to clearly defined targets on CPR, CPFTD, and ROAS. We expect you to identify and flag problems proactively — not after they are escalated to you.
Specifically: if a key acquisition metric moves 15%+ in the wrong direction over two consecutive weeks, we expect a written root-cause analysis and action plan within 48 hours. Not a budget adjustment — a diagnosis with concrete corrective steps.
Compensation
We are offering a compensation package designed to attract top performers from tier-1 operators:
Base salary: 50% above the Romanian market average for this role and seniority level.
Performance bonus: substantial quarterly bonus tied directly to measurable improvement in CPR, CPFTD, and ROAS vs. baseline. If you deliver the results, your total compensation will significantly exceed market.
Full-time, in-house position. Bucharest preferred; remote within Romania considered for exceptional candidates.
We pay above market because we expect above-market results. High autonomy, high accountability.
Interview Process
CV review — we will verify iGaming employer history and budget scale.
Technical deep-dive (60 min) — a practical conversation about your hands-on experience. We will ask you to walk us through specific campaigns you managed: what budgets you ran, what KPIs you hit, what optimizations you made, and what results they produced. We will also present a real account scenario and ask you to diagnose it on the spot. No theoretical questions — we want to see how you think and what numbers you carry in your head.
Final interview with CEO — strategic alignment, expectations, and terms.
By submitting your CV, you confirm that you have been informed that DEEP GAMES S.R.L. will process your personal data for the purpose of carrying out the recruitment process for the position you are applying for, in accordance with the provisions of Regulation (EU) 2016/679 on the protection of personal data (GDPR).
The data will be used exclusively for the evaluation of your application and will only be accessed by persons involved in the recruitment process. In accordance with the GDPR, you benefit from the rights provided by the applicable personal data protection legislation. To exercise these rights, you may contact us at: [email protected]