Our client is an international FMCG company, among the global leaders in its category, renowned for its strong brands and sustained growth across multiple markets. In Romania, the company has built a solid presence with products distributed through both Traditional Trade and Modern Trade, relying on strong partnerships with distributors and retailers nationwide.

The company is seeking an Area Sales Manager to drive sales performance and execution excellence in the field, ensuring effective implementation of commercial and trade marketing initiatives at store level.

This role is strongly field-oriented, requiring close collaboration with distributor field teams, store management, and internal stakeholders to deliver sustainable growth and high execution standards in the market.

ROLE OVERVIEW

This is a field-based individual contributor role responsible for delivering sales volume and value targets within the assigned area through strong in-store execution and effective implementation of commercial and trade marketing initiatives.

Reporting to the National Sales Field Coordinator, the Area Sales Manager plays a key role in translating commercial strategies into concrete actions in the market. The position combines disciplined route execution, continuous market monitoring, and strong relationship management with local customers and distributor partners.

The role requires extensive presence in the field and close collaboration with the distributor’s sales representatives, merchandising teams, store management, and internal stakeholders to ensure consistent execution, optimal product visibility, and sustainable sales growth.

KEY RESPONSIBILITIES

• Deliver assigned sales volume and value targets through effective management of the allocated area

• Ensure excellent in-store execution, including shelf availability, product placement, display implementation, and reduction of out-of-stock situations

• Implement sales and trade marketing initiatives according to the commercial plan

• Monitor local market dynamics and identify opportunities to grow the business

• Build and maintain strong commercial relationships with key decision makers at store level

• Collaborate closely with the distributor’s sales representatives and merchandising teams to ensure consistent execution in the field

• Influence order generation and support sell-out growth for both distributor and direct customers

• Develop and implement local initiatives and promotions to increase sales and visibility

• Manage the allocated sales and trade marketing budget with a focus on positive return on investment

• Provide regular and ad-hoc reporting on market performance and field activities

The position requires extensive field presence (approximately 80% field activity) and disciplined route planning.

KEY SUCCESS FACTORS

• Strong ownership mindset and accountability for results per account.
• Excellent balance between analytical planning and hands-on execution.
• Commercial sharpness in negotiations, contract management, and trade investment decisions.
• Ability to manage complex customer agendas in a dynamic retail environment.
• Structured, disciplined working style with strong follow-through.
• High integrity and professionalism in customer relationships.

CANDIDATE PROFILE

• Minimum 5 years of experience in sales, with a proven track record in the FMCG industry

• Experience in roles such as Area Sales Manager, Sales Supervisor, or similar field leadership positions

• Experience working with distributors and indirectly managing field teams

• Solid understanding of Traditional Trade commercial processes and in-store execution

• Strong field orientation with the ability to translate strategy into action at store level

• Excellent relationship-building and negotiation skills

• Structured, organized, and self-disciplined working style

• Ability to work independently and prioritize effectively

• University degree in Economics, Business, or a Technical field

• Strong PC skills (MS Office – Word, Excel, PowerPoint)

• Valid driving license

• English language skills are considered an advantage

Key Competencies

• Customer orientation

• Strategic thinking and market analysis capability

• Ability to guide and influence external field representatives

• Excellent communication and presentation skills

• Strong relationship-building capabilities

ATTRACTIVE ASPECTS

This role offers the opportunity to join a well-established international FMCG company in a position with clear ownership and visible impact in the market. The successful candidate will:

✔ Play a key role in driving sales growth and execution excellence within the assigned area

✔ Work closely with strong brands and a well-developed distribution network

✔ Operate in a dynamic, performance-driven commercial environment with clear objectives and measurable impact

✔ Combine strategic understanding of the market with hands-on field execution

✔ Collaborate with experienced commercial teams while maintaining a high level of autonomy in managing field activities

✔ Be part of an international organization with strong operational standards and long-term market commitment

APPLICATION PROCESS

If this role is of interest, please apply by submitting your updated CV.

Candidates whose background and experience align closely with the role will be invited to participate in structured interviews to assess fit, motivation, and capability.

If this opportunity does not interest you but you know someone who would be good fit, feel free to share this ad with them

We thank all applicants for their interest; however, only candidates selected for further consideration will be contacted.

Show more
Show less