Key responsibilities:• Owns the assigned brand's strategy in the market and operational plans development• Leads the implementation in line with the commercial strategies and market context, to reach the company's objectives• Supports insights gathering, understanding the key growth drivers of customer groups and tailoring specific strategies according to customer needs• Drives high-quality, personalized & engaging content creation, messaging and toolkits for dealers' network, across various channels including digital, such as own website, social media but also print and events, through strong collaboration with key stakeholders (Commercial, Product, Pricing, Planning, Digital Marketing teams, Agencies)• Responsible for agencies briefing, day-to-day management and that the output fits with the brands' values and objectives• When required, plans PR events, press conferences, product launches and media briefings, ensuring seamless execution• Builds and maintains strong relationships with key media outlets, car journalists, and influencers to secure positive media coverage of relevant models• Engages with the network and sales teams to collect feedback and incorporate suggestions• Digital campaign management – ability to plan, implement and optimize digital campaigns across paid, owned and social channels, using performance data, funnel metrics and learnings to improve efficiency, conversion and ROICustomer Journey & Experience• Defines customer journey milestones, identifies communication opportunities and plans the end-to-end interactions by ensuring cross functional & 3rd parties' alignment• Develops comprehensive customer journey maps with key touchpoints, pain points and opportunities for improvement across all stages of the funnel and continuously refines these journey maps based on customer feedback and market trends• Collaborate with cross-functional teams (commercial, product/pricing, digital marketing, service, F&I, Approved Used) to enhance the overall customer experiencePerformance Management• Manages the available budget in accordance with the annual plan, ensuring efficient use of resources to maximize ROI and deliver the agreed objectives• Ensures the right budget allocation to drive every model's performance within the year, mindful of the entire portfolio• Monitors models' KPIs to measure the impact of marketing activities and propose new ones to maximize efficiency• Monitors campaigns performance and based on learnings & using insights, takes the lead on optimizing future initiatives• Responsible for customer insights collection and their analysis, transforming them into actionable ideas• Benchmark against competition and proposes actions where appropriateEducationDegree level, ideally in marketing or business studiesExperienceMinimum 5 years in marketing roles (brand management, digital marketing, brand planning, multi-channel, campaign/tactic execution/management and performance analysis) with a proven track record of delivering end-to-end campaigns.Skills & Competencies• Adaptability and flexibility – open to change, quick to adjust and learn• Entrepreneurial mindset – opportunity-driven, pragmatic and focused on value creation• Proactivity – anticipates needs• Good communication skills – capacity to build strong partnerships at all levels• Initiative – able to start and complete tasks or projects without constant supervision• Strong time management – manages deadlines and multitasks effectively• Organizational and planning skills – works in a structured way, prioritizes effectively• Personal accountability – takes full ownership of tasks and outcomes• Confident decision-making – acts independently and with clarity• Operational marketing expertise and able to navigate through consumer strategies• Experience working in multi-stakeholder matrix organization• Strong analytical skills with the ability to interpret data and derive actionable insights Show more Show less