Role Overview:
We are seeking an experienced and strategic-minded Brand Manager to drive profitable market growth and enhance brand positioning in a competitive FMCG environment. This role offers the opportunity to lead dynamic brands across multiple categories, combining data-driven insights with creative marketing excellence.
Key Responsibilities:

• Develop and implement the brand strategy and annual marketing plans to achieve growth in volume, value, market share and profitability.
• Take full ownership of brand P&L and EBITDA performance, monitoring KPIs monthly/quarterly and driving corrective actions for deviations from targets.
• Continuously analyze market, category, competition and consumer insights to identify trends, opportunities, risks and portfolio gaps, translating findings into clear action plans.
• Lead the development and execution of 360° brand campaigns (media, digital, in-store, PR, events), from briefing and agency coordination to implementation and post-campaign evaluation, with a strong focus on ROI.
• Manage the product portfolio within the category: monitor performance by SKU, recommend pricing strategies, optimize the range and drive successful new product launches.
• Collaborate closely with Sales and Trade Marketing to secure optimal distribution, shelf visibility and in-store execution, and to support key customer initiatives.
• Track brand performance KPIs (volume, value, market share, profitability, distribution, campaign results) and propose corrective or acceleration measures when needed.
• Build and manage the annual brand marketing budget, ensuring efficient allocation of resources and continuous optimization of investments.
• Coordinate cross-functional brand project teams, providing direction, motivation and clear follow-through to deliver agreed objectives on time and in full.