Job Description
Join the LEGO Group, a leader in the toy market both globally and in Romania. We are seeking a dynamic Brand Marketing Manager to lead our Masterbrand & Occasions agenda in ROBGIS (Romania, Bulgaria, Israel, Moldova), driving innovation and inspiring the builders of tomorrow!
Ready to generate a significant local impact in a leading global company? Apply now and bring your brand-building expertise to the LEGO Group in ROBGIS region!

Core Responsibilities

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• Strategic focus on Masterbrand Agenda
• Holistic approach on the brand health KPIs in our markets
• Manages planning and execution of Masterbrand campaigns/communication plans, in line with regional and ROBGIS BU strategy and recommends to marketing head the direction and actions
• Budget management
• Responsible for Occasions Agenda
• Drive strategy and planning across all toy shopping occasions
• Execution of integrated Shopper marketing communication campaigns during Occasions
• Responsibility of implementing efficiency investment model for Shopper agenda during Occasions
• Budget management
• Collaboration and marketing representation
• Consolidate marketing assumptions for Masterbrand/Occasions campaigns and input into Demand Planning
• Works closely with rest of Marketing Team (Retail Marketing Trade Marketing, Brand and Digital) as well as other functions (Sales, Finance, Operations) to ensure successful Campaigns/Activity plans implementation
• Interacts with relevant external stakeholders (media, PR, events agencies etc) for campaigns execution
• ROBGIS Primary point of contact for Integrated Marketing Masterbrand & Occasions Global Team
• Other ad-hoc assignments
  

Play your part in our team succeeding!
Marketing Department in ROBGIS BU is responsible for creating and fostering consumer demand for the LEGO Group by converting consumer, shopper and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus.
Be part of a global family where your work will contribute to LEGO's impact worldwide, while focusing on local market success. Leverage your strategic expertise to innovate and execute compelling marketing programs that resonate with consumers and drive brand growth.
Do you have what it takes?

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• Minimum 5 years of experience in brand management with a proven track record of building strong brands locally. Preference for candidates who have successfully adapted global brands to local markets or have built successful local brands from the ground up.
• University Degree in Business Administration, Economics, or related fields, preferable at Master level
• Positive and effective team-player with excellent collaboration skills
• Strong analytical skills with a proven track record of leveraging data to drive business results
• Effective presentation and writing skills in English
• Open to learn and strong problem solver
• Have a strong level of marketing understanding and commercial acumen
• Good knowledge in MS office applications, especially Excel and PowerPoint
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.

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