The main aim of the job is to support the Philip Morris Business Unit Team with relevant analysis and insights regarding Nielsen trends, Adult Consumer Distribution, Trade Coverage (Merchandising & Communication), and Consumer Engagement touchpoint platform areas. The role will contribute to the decision-making process related to resource allocation, objective setting, KPI monitoring, and improving the efficiency and effectiveness of commercial initiatives through better targeting and alignment of objectives, selected channels/retail selling points, and consumer profiles.
Responsibilities:

• Perform distribution data analysis (Retail Audit, In-Market Sales) to identify Philip Morris performance gaps versus key competitors, highlighting areas to be improved;
• Consolidate the retail selling universe for: i. communication platform allocation by brands in focus, ii. tactical programs, iii. Consumer Engagement touchpoint platform; review it and provide the final proposal;
• Monitor agreed Key Performance Indicators (KPIs), providing regular analysis, highlighting deviations from initial targets, and proposing corrective solutions;
• Support the Sales Forecast process by collecting input from regional teams; prepare sales forecasts considering historical data, latest market information, and stock levels by channel;
• Prepare the evaluation of commercial initiative deployment effectiveness by collecting regional feedback (consumers’ and customers’ reactions), highlighting achievements versus targets and key learnings;