You will grow with us - at scale, with impact beyond what you can imagine.

As a Business Development Manager in our sales team, you will expand the portfolio in the Horeca Prestige segment by identifying relevant locations, building trusted relationships, negotiating premium partnerships, and ensuring their integration into our ecosystem.

WHAT YOU WILL DO

• Proactively recruit new premium locations, leveraging your strong Horeca network and participating in relevant industry events.
• Quickly identify market growth opportunities - you have a “hunter” mindset, focused on results and action.
• Manage and develop the Horeca Prestige portfolio, maintaining strong, trust-based relationships built on consultancy and professionalism.
• Grow clients’ businesses by understanding their commercial needs, providing strategic recommendations, supporting category development, and renegotiating terms and conditions when needed.
• Build sustainable commercial partnerships with a focus on profitability, managing P&L per client, commercial risk, payment terms, and portfolio impact.
• Develop dedicated action plans for each client, with clear commercial objectives, implementation, and follow-up.
• Negotiate and close premium contracts, with strong focus on value creation, execution, and partner loyalty.
• Collaborate closely with cross-functional teams (Marketing, Trade Marketing, Supply Chain, Finance) to maximize commercial impact and execution quality.
• Monitor portfolio performance, report progress, act promptly in critical situations, and ensure flawless execution in key locations.

OUR NEW TEAM MEMBER SHOULD

• Have a minimum of 3 years of experience in sales or business development in Horeca.
• Demonstrate solid experience in proactive Horeca location acquisition and managing high-value accounts.
• Possess advanced negotiation, influencing, and closing skills.
• Have strong financial knowledge, including P&L, discounting, credit management, and risk assessment.
• Be capable of building coherent and profitable commercial proposals.
• Have a proactive, results- and opportunity-oriented attitude (“hunter mindset”).
• Be able to make quick decisions, showing autonomy and resilience under pressure.
• Be flexible with working hours, including availability for Horeca events and activities outside standard working hours.
• Work effectively in a collaborative environment with cross-functional teams.
• Hold a completed higher education degree.
• Have advanced English language skills.
• Have at least intermediate Excel skills.
• Hold a valid Category B driving license.

ABOUT YOUR NEW TEAM

We are Coca-Cola HBC — a growth-focused FMCG company and strategic bottling partner of The Coca-Cola Company. We operate across 29 markets from Europe to Africa, bottling, distributing, and selling a 24/7 beverage portfolio, creating value for people, customers, and communities. With over 30,000 employees from 70+ nationalities, we thrive through diversity and opportunity.

If you are ready to discover your potential and grow with a team that constantly raises the bar, join Coca-Cola HBC.

DIVERSITY HELPS US EVOLVE

Inclusion and celebrating diversity are part of our growth story. We are committed to building diverse teams that reflect the communities we serve and creating an inclusive environment where every unique perspective is valued and heard. By continuously strengthening a diverse and inclusive workplace, we improve our decisions and deliver innovative solutions and shared value.

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