Job Description
We are seeking a proactive and results-driven Channel Marketing Specialist B2B to support sales by ensuring effective in-store and online brand execution, implementing promotional campaigns, and coordinating POS activities. This role includes managing field teams, driving local sell-out initiatives, training retail staff, and collaborating with partners to plan and execute demand-generating actions.
Responsibilities

• Align with Area Manager and Key Account Managers on business objectives and develop demand generation plans targeting partners, end-users, and retail channels.
• Manage B2B marketing budgets in coordination with account managers.
• Work closely with partners and retail stakeholders to plan and execute joint marketing activities, including showroom setups, trainings, and local events.
• Implement centrally developed promotions and local sell-out activities across online and offline channels. While ensuring consistent and impactful brand representation across all in-store and online touchpoints.
• Analyze market trends and consumer behavior to support demand-generating initiatives.
• Maintain and support marketing tools in the local language to enhance partner and end-user engagement.
  

Qualifications

• Proven experience (3+ years) in marketing, ideally within a multinational environment
• Educational background in Marketing, Business, or a related field
• Solid understanding of the consumer market and product landscape
• Fluent in Business English
• A strong sales mindset with a proactive and positive attitude
• Excellent communication and collaboration skills
• High integrity, reliability, and professionalism
• Ability to work independently and as part of a team
  

About Us
At Canon, we’ve been empowering people to capture, create, and share their world for over 85 years. As a global leader in imaging and technology, we thrive on bold thinking, collaboration, and the drive to shape a better future.
Our CCEE central hub in Vienna is collaborating seamlessly with local teams across 9 countries to lead Canon’s vision across 24 markets. Together, we’re building a vibrant, inclusive culture where ideas spark change and people grow.
Rooted in our philosophy of Kyosei—living and working together for the common good—we’re committed to sustainability, inclusion, and innovation that makes a difference.
Why Join Us?
Because here, your work matters. You’ll be part of a company that’s not just shaping technology — we’re shaping how people see and experience the world.
At Canon, we nurture your potential—enhancing your skills and fostering your personal growth.
We believe in balance—where hard work meets flexibility, and innovation meets purpose.
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.
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