Commercial Marketing Manager
Adaugat: 1 săptămână în urmă
Totogaming
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- Commercial Partnerships & Sponsorships
Identify, negotiate, and manage commercial partnerships to expand brand visibility and market presence;
Develop strategic sponsorship opportunities with sports teams, influencers, media networks, and industry-related partners;
Oversee partnership performance, ensuring measurable ROI and alignment with business goals;
Maintain strong relationships with external stakeholders to leverage co-branded marketing opportunities.
- Media Buying & Budget Management
Plan and manage the media buying strategy across digital, TV, OOH, sponsorships, and affiliate channels;
Oversee the media budget allocation to maximize efficiency and ROI on marketing spend;
Negotiate advertising contracts with media agencies, TV stations, and online platforms to secure cost-effective deals;
Track and analyze media performance metrics, making data-driven adjustments to campaigns.
- Marketing KPI Management & Performance Tracking
Define, track, and optimize marketing performance KPIs to align with company revenue goals;
Ensure all marketing strategies and initiatives contribute to the company’s overall business KPIs;
Collaborate with finance and data analytics teams to assess campaign effectiveness and investment returns;
Provide regular performance reports to senior management, offering strategic insights and optimizations.
- Market Research & Competitive Analysis
Monitor market trends, competitor activities, and regulatory changes to adapt marketing strategies accordingly;
•dentify new business opportunities based on emerging industry trends in the gambling and betting sector;
Develop insights-driven strategies that enhance market positioning and brand differentiation.
- Campaign & Promotions Planning
Oversee the planning and execution of marketing campaigns and promotions to boost customer acquisition and retention;
Work closely with relevant teams to measure the performance of marketing activities;
Optimize campaign budget allocations, ensuring cost-effective customer acquisition and conversion.
What we offer:
Private medical insurance;
Meal vouchers;
Easter vouchers;
Birthday voucher;
23 vacation days;
1 day off paid by TotoGaming on your birthday;
1 day off paid by TotoGaming when you go to annual blood screenings / medical screenings;
Referral program;
Fruit day;
Complimentary coffee and tea;
Role Model benefits;
Teambuildings;
Frequent office events.
Massage at the office;
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