As a Content Creator, your role is to craft compelling, high-converting copy while ensuring visuals effectively support book advertising campaigns. You develop compelling texts and AI-generated imagery, select stock images, and collaborate on creative briefs—all with the goal of driving book sales through paid advertising. Your work captivates readers, enhances engagement, and drives conversions, aligning with our mission to help authors turn their passion into a career.

⭐️ Main Success-KPIs:

• Hitting ROI targets established for each client
• Low average CPC (at or below $0.10)
• High average CTR (at or exceeding 15%)
• Reduced turnaround time for AI visuals creation

Responsibilities 📋

✍️ Copywriting for performance marketing

• Write high-converting ad copy blocks and headlines that engage readers and drive book sales via Facebook & Amazon ads.
• Continuously test and optimize ad texts based on performance insights.
• Create compelling book blurbs that increase conversion rates on Amazon and landing pages (as needed).

🎨 AI & Visual Strategy

• Extract key insights from books to inform both ad copy and AI-generated visuals.
• Develop, test, and refine AI-generated prompts to create compelling images with minimal post-editing.
• Optimize AI-generated visuals to align with genre aesthetics and marketing goals.
• Select and curate stock images for books where AI visuals aren’t used.
• Ensure all visuals complement the genre and enhance ad performance.

🎥 Creative Briefing & Process Development

• Document best practices and maintain a creative workflow checklist for consistency in ad creation.

Competencies 📈

• Performance-focused mindset → You create copy and visuals that meet CTR and CPC benchmarks.
• Copywriting excellence → Your words persuade, engage, and convert readers into buyers.
• AI & Visual strategy expertise → You optimize AI-generated images and select the best stock visuals for each campaign.
• Analytical thinking → You use data and explore new tactics of using AI-based tools to refine your creative approach and improve creative assets' performance.
• Efficiency & autonomy → You deliver assets for multiple campaigns, refine creative workflows, and contribute to SOP & brief development.
• Collaboration → You openly communicate with the wider team to co-create the best performing version of deliverables adapting to client/campaign priorities, available time/financial/technical resources, existing skillsets & capacity across the team.

🧩 This Will Be For You If...

• You have at least minimum experience as AI content creator.
• You have excellent speaking and writing skills in English
• You are familiar with using tools like ClickUp and Slack, and others to make yourself and the team more productive.
• Personal development, learning & growth are essential to you. They are part of what you do every day.

You work in line with our values:

1. Integrity 🤝

2. Ownership ⚙️

3. Growth 📈

4. Excellence 🏆

5. Support 🌱

What We Offer:

• 100% Remote Work: Maximize your efficiency and take control of your time—no commuting, no wasted hours.
• Efficient async communication: We value your time, so we focus on clear, efficient communication that keeps things moving.
• Young Driven Team: Join a driven, motivated group of professionals who are focused on achieving big goals.
• Continuous Growth & Development: Access a dedicated budget for skill-building, career advancement, and personal growth.
• High-Performance Culture: Be part of a team that’s all about action, results, and constant improvement.
• Regular In-Person Meetups: Every few months, we come together for amazing in-person meetups. These are focused on building connections, celebrating wins, and aligning on the big goals ahead.

We will continue growing and expanding over the next years. For this, we need experts who want to level up.

🙌🏼 Interested? 

Apply by filing in the application form.

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