Job Description
WHO WE ARE
We are RAPP – world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours, and aspirations.
We foster an inclusive workplace that values diversity and emphasises personal well-being.
YOUR ROLE
Content, Adaptation & Strategy expert is responsible for planning, developing, and implementing Mercedes-Benz Campaign Strategy and Content to support and elevate the brand presence and overall digital marketing efforts in the Region Europe markets via the Region Europe Experience Center.
Your Responsibilities

• Planning and executing campaign strategies and activation plan that align with the Mercedes-Benz’s business objectives and local market needs.
• Curate campaign content plan proposal (inclusive of asset sourcing, development, creation, adaptations & management with tools) based on the content strategies and brief requirements.
• Coordinate and initiate strategy & content sessions with internal & external stakeholders to exchange best practices, results, trends and forthcoming campaigns.
• Analyse and review monthly or campaign reports to provide insights and recommendations to determine the effectiveness of content and/or campaign strategies.
• Monitoring and governing campaign content output to streamline with Mercedes-Benz HQ and Region Europe market direction.
• Collaborate and consult with internal (team ×) & external (Region Europe Experience Center Mercedes-Benz & Mercedes-Benz clients) and stakeholders from different work streams (OneWeb/Personalisation, Social, Content Studio, Media, CRM and more) to ensure the delivery of first-class campaigns for Region Europe markets.
• Undertake special assignments, ad-hoc functions and related duties as required in accordance to the scope of work.
• Stay up to date on latest developments in terms of platform updates, content trends, market trends, competitive landscape and market behaviours.
• Manage the Strategy & Content team to deliver the above responsibilities, and be accountable for their growth, development and delivery.
  

Skills And Experience

• Minimum 8+ years of skills and experience in strategy & content planning, development, and adaptation, campaign creation and execution.
• Experience and have knowledge of strategy planning and audience insight tools such as GWI, Kantar, etc.
• Experience in managing creative content production and adaptation processes would be a plus.
• Excellent communication, interpersonal skills and high level of attention to detail.
• Global experience working with internal and external stakeholders.
• Extensive expertise and proficiency in content creation, adaptation, and best practise for media platforms.
• Fast learner with the ability to adapt techniques based on requirements.
• Creative mindset and having the ability to think outside the box to strategize engaging campaigns.
• Has a deep understanding of audience behaviour, trends and familiarity with key media channels.
• Strong understanding of content strategy and how effortlessly utilize and translate it on various media platforms.
  

Education And Other Requirements

• Minimum of a Bachelor’s Degree in Advertising, Business, Marketing, Public Relations and related fields or comparable education.
• Familiarity with different media platforms and creative content production.
• Strong analytical skills and familiarity with strategy insight tools.
• Ability to research current audience behaviours, market and media trends.
• Possessing critical thinking and problem-solving ability.
  

[THE MOST IMPORTANT PART] YOU
What we need from you; to jump in. Find problems. Fix them. Build relationships. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality in your own individual way.
We are RAPP. And we can’t wait to meet you.
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