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Copywriter, Long-Form

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Companie :
Carbon
Functia Jobului :
Marketing & comunicare
Locatie :
Descriere:


Carbon builds, operates, and transfers nearshore engineering hubs for global technology companies. Through our Build-Operate-Transfer model, we set up fully operational satellite offices in strategic European markets, run them on our clients’ behalf, and transfer them to client ownership when they’re ready to bring the hub in-house.

We partner with venture-backed startups and established multinationals to extend their engineering capacity across software, design, product, and AI, without the overhead of setting up an international entity themselves.


Why Carbon?


The best engineering talent isn’t always where you’d expect to find it. Some of Europe’s strongest technical communities sit outside the obvious hubs: undervalued, underutilized, and ready to build. Our mission is to connect that talent to the companies that need it, through hubs our clients eventually own outright.


The Role


We’re hiring a part-time Copywriter to write Carbon’s long-form. Articles, essays, thought leadership: the considered pieces that sit on our website and define how Carbon argues about its space. Two to four pieces a month, each one carrying a real point of view, written with the kind of editorial discipline most B2B companies have stopped attempting.


You’ll work with our Strategist and the founder to identify what’s worth saying, develop arguments that hold up to scrutiny, and produce pieces that senior technical buyers, PE operating partners, and founders actually finish reading. The work is slower than social, deeper than most marketing writing, and held to a higher standard than either. We’d rather publish one strong piece a month than four that say the same thing as every other company in the category.


Long-form is where Carbon’s argument lives in full. Treat it that way. Push back on briefs that aren’t ready, kill the weaker drafts before they reach us, and protect the line when the pressure to publish something starts winning over the standard for publishing something good. Reports to our Strategist and the founder.


What You’ll Do


  • Write the Articles: Produce two to four long-form pieces per month for Carbon’s website, covering the BOT model, nearshore engineering, governance, operational maturity, and the structural questions our buyers are actually asking. Each piece carries an argument, not a recap of industry consensus.
  • Build the Argument: Work with the Strategist and the Founder to develop the editorial point of view behind each piece. You’re not transcribing thinking, you’re sharpening it. The best drafts come back with a thesis the brief didn’t have.
  • Run Discovery: Conduct the conversations needed to ground each piece. Founder interviews, internal subject-matter conversations, occasional client input. You’ll know how to extract a real insight from a forty-minute call and build a piece around it.
  • Hold the Voice: Apply Carbon’s voice across every piece you write. Precise, opinionated, quietly distinctive. No filler, no hedging, no thought-leadership theatre.
  • Bring Finished Work: Deliver drafts that have already been cut,fine-tuned, and pressure-tested. The version we see is the version you couldn’t make any sharper on your own.
  • Sequence the Editorial Calendar: Help shape a publishing calendar where pieces build on each other. The work compounds when the arguments connect, and that requires intention, not a backlog.
  • Repurpose Without Flattening: Identify which arguments inside each article deserve a second life as a social post, a sales asset, or a section of a longer piece. Carry the idea across formats without diluting it.


What We’re Looking For


  • A Writer First: A body of long-form work you’re proud of. Editorial, journalism, agency, in-house, or independent: the path doesn’t matter. The writing has to be genuinely good. Real arguments, sharp prose, no filler.
  • Long-Form Fluency: You understand how a 1,500 to 3,000-word piece is actually built. Structure that holds an argument across length, transitions that earn their place, openings that don’t waste the reader’s time.
  • An Editorial Brain: You know the difference between a topic and an argument, and you don’t pitch one when we asked for the other.
  • Brand Voice Discipline: You can pick up a voice guide and apply it with consistency across every piece. You understand that voice is craft, not flourish.
  • Comfortable in Complex Subject Matter: Engineering, operating models, governance, scaling teams across borders: you don’t need to be a specialist, but you need to be the kind of writer who gets up to speed quickly and writes clearly about what you’ve learned.
  • Willing to Push Back: You’ll tell us when a brief isn’t ready, when an argument doesn’t hold, or when a piece shouldn’t run yet. The work is better for it, and we’d rather hear it from you than from a reader.
  • Operational: You hit deadlines on a retainer cadence. Two to four pieces a month, consistently, on quality. You handle async review cycles cleanly and don’t need handholding to make a draft land.


Nice to Have


  • Experience writing long-form for B2B technology, services, or financial audiences.
  • A background in journalism, editorial, or long-form non-fiction where the craft was the product.
  • Existing fluency with the European tech, VC, or PE ecosystems.
  • Familiarity with engineering, AI, or product as subject matter, enough to ask the right second question.
  • A point of view on what good B2B long-form looks like, and what most companies in the space get wrong about it.


What’s in It for You?


  • Direct access to the founder and a small senior team. Real influence over how Carbon argues in the market.
  • A brand with a defined voice, a real point of view, and the discipline to protect both. Your work won’t be diluted by committee.
  • A retainer model with a clear scope and predictable cadence. Set pieces per month, set deliverables, no scope creep.
  • The opportunity to build a body of long-form work in a space (engineering infrastructure, BOT, nearshore) most copywriters never get to write about with this level of depth.
  • Fully remote. Work from anywhere with significant overlap to CET working hours.


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