Your responsibilities

• Plan, configure, and execute multi-channel CRM campaigns across email, SMS, push notifications, and onsite channels.
• Manage daily, weekly, and monthly communications for casino betting players.
• Coordinate campaign timelines, audiences, promotional mechanics, and creative assets.
• Work closely with the CRM, Design, BI, Product, Legal, and Compliance teams to ensure campaigns are delivered accurately and on time.
• Develop and improve customer segmentation based on player activity, preferences, lifecycle stage, and value.
• Support the creation and optimisation of automated customer journeys.
• Monitor campaign performance and prepare reports on key CRM metrics.
• Analyse customer behaviour and identify opportunities to improve engagement, retention, and revenue.
• Set up and evaluate A/B tests for communication, timing, segmentation, and promotional incentives.
• Perform quality assurance checks before campaigns are launched.
• Ensure all communications comply with applicable regulatory requirements and responsible gambling standards.
• Monitor market trends, competitor activity, and new CRM practices within the iGaming industry.
• Contribute ideas for new campaigns, promotional mechanics, and improvements to existing processes

What we offer

• A competitive salary package, based on your experience.
• A dynamic environment where you can take ownership of your campaigns and ideas.
• Access to modern CRM, gamification, and analytics tools.
• Opportunities for professional development and career growth.
• A collaborative team and direct involvement in important commercial projects.
• A friendly and open working environment where initiative is encouraged

The ideal candidate

• Minimum 1 year of experience in CRM, digital marketing, or lifecycle marketing, preferably within the iGaming industry.
• Good understanding of online casino and and player behaviour.
• Experience with CRM platforms, campaign automation tools, and customer segmentation.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong analytical skills and the ability to turn campaign results into actionable insights.
• Good knowledge of Microsoft Excel and confidence working with customer and campaign data.
• Basic HTML knowledge and previous experience with email marketing platforms represent an advantage.
• Strong organisational and communication skills.
• Proactive, detail-oriented, and results-driven mindset.
• Fluency in Romanian and a good command of English.

About WIN2
WIN2 is a Romanian online gaming brand offering casino and sports betting entertainment in a secure and responsible environment.
We are constantly developing our products, campaigns, and player experience through technology, creativity, and data-driven decisions. Our team brings together professionals from CRM, Marketing, Product, Customer Support, Risk, VIP, BI, Design, and Technology, all working towards the same objective: delivering a relevant and engaging experience to our players.
If you want to work in a fast-moving industry and have a real impact on CRM strategy and customer engagement, apply and join the WIN2 team.