As a Data & Analytics Lead, you will play a key role in driving collaboration, bringing together data from multiple verticals to analyse and optimize marketing performance across the customer journey. Your work will directly influence business decision-making by delivering tangible reports, insights, and opportunities for improvement.
With a strong focus on data storytelling, you will translate complex data into compelling narratives, creating presentations and reports that clearly communicate the current situation, insights, and strategic solutions. You will also identify opportunities to enhance marketing strategies and customer engagement, ensuring continuous optimization based on data-driven insights.
You will require good communication; organisation and time management skills as leading a team and multi-tasking will be a core part of your role. You will join a dynamic, multi-ethnical fun team that gives everyone a voice, flexibility and right to develop with a can-do atmosphere of mutual support.
YOUR RESPONSIBILITIES
● End-to-end Journey and campaign analysis, strategic insights & continual performance improvement program.
● Interface to Region Europe Experience Centre clients to deliver insights, analytics & reporting, integrated across media, content, CRM, social, website, Customer Services.
● Lead the reporting team (BI manager and analysts) to fulfil reporting use-cases for ROS (regional, stream specific and market specific).
● Build consolidated customer journey linking online to offline journey. Identify key touchpoints (and KPIs associated with each touchpoint) across the journey and plan for optimization.
JOB DESCRIPTION
● Work with stream owners to capture stream specific reporting requirements, build cross-stream KPIs and codify each stream’s contribution in customer journey. Consolidated requirements to be passed over to architect or reporting analysts.
● Contribute to hypothesis building especially cross-stream hypotheses based on conversation with stream owners. Responsible for initial analysis and recommendations for regional and HQ reports.
● Work with global team to deploy the taxonomy and governance principles for customer journey in Region EU markets and special markets, follow-up on challenges and solutions for each market.
● Help setup infrastructure for management, expert and stream specific reports by identifying priority touchpoints and standardizing KPIs around those touchpoints.
● Hands on, able to capture requirements and work closely with Client and Agency SMEs.
● Participate in planning efforts, providing inputs as subject matter expert.
● Support multiple projects simultaneously across cross-functional teams.