We are looking for a Digital Marketing Specialist who will drive and execute digital marketing initiatives for an innovative company operating in the automotive services and mobility ecosystem. The role focuses on lead generation, campaign optimization, and digital growth, working closely with the sales team and external marketing partners.

• Plan, execute, and optimize digital marketing campaigns across platforms such as Meta, Google Ads, and LinkedIn.
• Manage and grow the company’s social media presence, including editorial planning, publishing, and coordination of visual assets.
• Develop and adapt marketing content for social media, email campaigns, landing pages, and presentations.
• Coordinate and manage external digital marketing, creative, and PR agencies, ensuring alignment with marketing objectives and campaign performance.
• Monitor and report on key marketing KPIs such as lead generation, cost per lead (CPL), conversion rates, and campaign ROI.
• Continuously optimize the lead generation funnel in collaboration with the sales team.
• Manage and improve marketing tools and systems including CRM platforms, email marketing tools, and lead capture mechanisms.
• Use AI tools and automation solutions to improve marketing efficiency, research, and content creation.
• Propose and test new campaign ideas, growth experiments, and performance improvements.