We are looking for a results-driven Digital Marketing Specialist with experience in fashion retail (offline and/or e-commerce) and a strong understanding of luxury brand standards. The role focuses on driving digital performance, optimizing customer journeys, and managing e-commerce marketing operations.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns (paid media, social, email, SEO).
• Manage day-to-day digital marketing activities for the online store.
• Ensure product data, pricing, and content accuracy across digital channels.
• Work with APIs, product feeds, analytics, and marketing integrations.
• Monitor KPIs, analyze performance, and deliver actionable insights.
• Support brand-building through consistent, high-quality digital content.

Requirements

• 2–3+ years of experience in digital marketing or e-commerce.
• Experience in fashion retail is required; luxury retail experience is a strong plus.
• Hands-on experience with Shopify, WooCommerce, or Magento.
• Solid knowledge of performance marketing, analytics, and tracking.
• Experience with Google Ads, Meta Ads, email automation, and SEO.
• Detail-oriented, data-driven, and able to manage multiple projects.

What We Offer

• Opportunity to work with premium luxury fashion brands.
• Dynamic retail environment with modern tools and growth opportunities.
• Competitive salary and performance-based incentives.

Casa Frumoasa Stores is the largest luxury and fashion retailer in Bucharest, home to brands such as Alexander McQueen, Versace, Balmain, and FERRAGAMO.

🌐 www.casafrumoasa.ro

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