Digital Marketing Specialist
Adaugat: Azi
Greenbrier-Europe
Digital Marketing Specialist
Adaugat: Azi
Greenbrier-Europe
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About Greenbrier
Greenbrier is a leading U.S.-based manufacturer of railcars, with a growing presence in Europe — including our European HQ in Amsterdam, three R&D centers in Slovakia, Poland, Romania and six production sites across Poland, Romania, and Turkey.
At Greenbrier, our success begins with people. We support our global workforce through strong commitments to Safety, Quality, Respect for People, and Customer Satisfaction. These values are the foundation of our IDEAL commitment—Inclusion, Diversity, Equity, Access, and Leadership—fostering a culture where employees are fulfilled and feel good about coming to work every day. A diverse, qualified, and engaged talent pool is the key to our ongoing success.
Job Summary
Reporting to the Head of Strategic Marketing, you will be a part of European team and play a key role in shaping and executing our marketing communication strategy. Your work will span the planning and delivery of initiatives with a strong emphasis on digital marketing, content creation and performance analytics. In this role, you will help elevate our brand visibility, deepen audience engagement and contribute directly to business growth through insight‑driven, data‑based marketing actions.
Key Responsibilities
- Optimize digital channel performance (Website, SEO, Google Business, paid media, email, LinkedIn),
- Collaborate on website performance improvements (traffic, conversion) and support content updates,
- Support campaign-specific content creation (ads, emails, landing pages) in alignment with brand storytelling and communication strategy,
- Define relevant digital marketing KPIs and implement performance tracking tools and dashboards,
- Leverage the CRM capabilities for lead generation programs and email marketing,
- Align with sales/product teams to ensure digital marketing relevance,
- Support other marketing activities (ex. trade shows, customer events,...).
Your profile
- Master’s degree in Marketing, Economics or relevant field,
- 2–5 years of experience in marketing, especially in digital marketing and communication,
- Ability to create content and write effective marketing messages (copywriting, CTA),
- Knowledge of marketing analytics and basic data interpretation,
- Practical understanding of SEO, social media, and content management,
- Experience working with WordPress,
- High accuracy, responsibility, and ability to work independently,
- Strong organizational skills and a systematic approach to work,
- Very good command of English, enabling fluent communication and preparation of written materials.
Come join us and embark on a fascinating journey with Greenbrier !
The Greenbrier Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or disability.
Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience.
What’s Next?
Once receiving your system application, our recruiting team will screen and match your skills, experience, and potential team fit against the role requirements. We ask for your patience as the team completes the volume of applications with reasonable timeframe.
We invite you to get to know more about our company by visiting https://www.greenbrier-europe.com/ as well as https://www.gbrx.com/ and follow Greenbrier Europe on LinkedIn.
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