We’re looking for a Digital Marketing Specialist to join the Marketing team at Winbet and help our client thrive within the online gambling industry.If you have marketing skills and experience, if you have a healthy dose of curiosity, love learning about new tools and you're always looking for ways to innovate, then this is the job for you!So, don't hesitate to send us your CV :)Competences & Skills:2+ years experience in digital marketing and performance marketingGood understanding of digital toolsHands-on experience with Google Ads and Meta AdsConsidered a plus experience in gambling industrySolid understanding of digital funnels and conversion optimizationBasic knowledge of SEO principlesEnglish fluentExperience in Google Analytics, as well as knowledge for analyzing online channels’ performanceComfortable working with KPIs, dashboards, and reportsUnderstanding of tracking, pixels, and attribution (basic to intermediate)Ability to manage multiple activities and work independentlyData-driven mindset with attention to detailJob responsibilitiesDigital Performance & Paid AdvertisingResponsible for digital performance & paid advertising for clients’ acquisition – managing, monitoring and implementing digital advertising campaigns, by working closely with the agency and supervising it for:-Google Ads (Search, Display, YouTube, App campaigns)-Meta Ads (Facebook & Instagram),-Other new channelsTo be the liaison between the marketing team and the digital agency under the supervision of Head of Digital Marketing – including also client service activities between marketing team and agency.Monitoring the results of the marketing campaigns (related to paid media, display ads platforms and programmatic) and generating solutions to improve the results.Monitor the digital budget spendings.Responsible of the implementation process of campaigns according to the tasks – project received from direct manager starting from preparing the ad creative, the plan, to sending the brief with all the information and creatives to digital agency and other providers.Prepare and update regularly keywords, text ads and ad creatives for agency to implement.Hands-on on implementing, managing and optimizing performance campaigns (Google Ads and Meta Ads) when necessary.Implementing and managing programmatic display campaignsWorking closely with each advertising channel’s provider for managing the campaignsAnalytics & ReportingPrepare weekly and monthly digital performance reportsTrack performance using tools such as:-Google Analytics / GA4-Google Tag Manager (basic understanding) -Ad platform dashboardsIdentify insights, trends, and optimization opportunitiesAds & Creative ExecutionCoordinate ad creatives with designersWrite or brief ad copy aligned with brand tone and regulatory guidelinesA/B test creatives, formats, hooks, CTAs, and landing pagesEnsure creatives meet platform policies and gambling compliance rulesWork closely with graphic designers, CRM team, brand manager, copywriter and CMS teamAlign digital campaigns with promotions, bonuses, tournaments, and eventsSupport new feature launches and seasonal campaignsSEO & Website Optimization (Basic Level) – Support SEO initiatives: keyword research assistance, SEO on-page optimization.Collaborate with SEO agency – clients service and supervising it’s activityMonitor basic SEO KPIs.What we offer:Meal tickets;Premium medical subscription to Regina Maria;Bonus Performance System;Gift vouchers and bonuses for Holidays;Social support for special events;Undetermined work contract;Opportunities for personal and career development. Show more Show less