We’re looking for a Digital Marketing Specialist to join the Marketing team at Winbet and help our client thrive within the online gambling industry.

If you have marketing skills and experience, if you have a healthy dose of curiosity, love learning about new tools and you're always looking for ways to innovate, then this is the job for you!

So, don't hesitate to send us your CV :)

Competences & Skills:

• 2+ years experience in digital marketing and performance marketing
• Good understanding of digital tools
• Hands-on experience with Google Ads and Meta Ads
• Considered a plus experience in gambling industry
• Solid understanding of digital funnels and conversion optimization
• Basic knowledge of SEO principles
• English fluent
• Experience in Google Analytics, as well as knowledge for analyzing online channels’ performance
• Comfortable working with KPIs, dashboards, and reports
• Understanding of tracking, pixels, and attribution (basic to intermediate)
• Ability to manage multiple activities and work independently
• Data-driven mindset with attention to detail

Job responsibilities

Digital Performance & Paid Advertising

Responsible for digital performance & paid advertising for clients’ acquisition – managing, monitoring and implementing digital advertising campaigns, by working closely with the agency and supervising it for:

-Google Ads (Search, Display, YouTube, App campaigns)

-Meta Ads (Facebook & Instagram),

-Other new channels

• To be the liaison between the marketing team and the digital agency under the supervision of Head of Digital Marketing – including also client service activities between marketing team and agency.
• Monitoring the results of the marketing campaigns (related to paid media, display ads platforms and programmatic) and generating solutions to improve the results.
• Monitor the digital budget spendings.
• Responsible of the implementation process of campaigns according to the tasks – project received from direct manager starting from preparing the ad creative, the plan, to sending the brief with all the information and creatives to digital agency and other providers.
• Prepare and update regularly keywords, text ads and ad creatives for agency to implement.
• Hands-on on implementing, managing and optimizing performance campaigns (Google Ads and Meta Ads) when necessary.
• Implementing and managing programmatic display campaigns
• Working closely with each advertising channel’s provider for managing the campaigns

Analytics & Reporting

• Prepare weekly and monthly digital performance reports
• Track performance using tools such as:

-Google Analytics / GA4

-Google Tag Manager (basic understanding)

-Ad platform dashboards

• Identify insights, trends, and optimization opportunities

Ads & Creative Execution

• Coordinate ad creatives with designers
• Write or brief ad copy aligned with brand tone and regulatory guidelines
• A/B test creatives, formats, hooks, CTAs, and landing pages
• Ensure creatives meet platform policies and gambling compliance rules
• Work closely with graphic designers, CRM team, brand manager, copywriter and CMS team
• Align digital campaigns with promotions, bonuses, tournaments, and events
• Support new feature launches and seasonal campaigns
• SEO & Website Optimization (Basic Level) – Support SEO initiatives: keyword research assistance, SEO on-page optimization.
• Collaborate with SEO agency – clients service and supervising it’s activity
• Monitor basic SEO KPIs.

What we offer:

• Meal tickets;
• Premium medical subscription to Regina Maria;
• Bonus Performance System;
• Gift vouchers and bonuses for Holidays;
• Social support for special events;
• Undetermined work contract;
• Opportunities for personal and career development.

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