Main tasks & responsibilities:

• Email Marketing - email flow creation, audience segmentation, scripting, automation – develop and implement email marketing campaigns in order to engage and nurture leads, drive conversions and retain customers;
• Segment email lists based on specific criterias and deliver personalized email content for each audience;
• Write and optimize email copy to increase open rate, CTR and CVR;
• Performance monitoring and reporting;
• Communication with graphic designers and advertising agencies;
• Creating daily newsletters for both B2B and B2C customers;
• Creating automated emailing flows;
• Performing ad hoc tasks on the basis of instructions from the supervisor;Propose, implement and monitor Direct Marketing tactics/ campaigns.

Other tasks & responsibilities:

• Systematic maintenance of the necessary documentation in accordance with the company's internal regulations;
• Actively educate himself in his area of expertise, communication skills and the software used in RO;
• Attend meetings, missions and training courses as instructed by his/her supervisor;
• Comply with the company's internal regulations, in particular the Work Rules and the regulations applicable to his/her work, as well as the rules on occupational health and safety and safety in accordance with the employer's internal regulations;
• Maintain and develop the good name of the company;
• Comply with the principles of personal data protection in accordance with the GDPR and the employer's internal regulations.

Benefits:

• Medical subscription to a private clinic;
• Meal tickets;
• Preferential rates for own vacations;
• Bookster subscription, the largest corporate library;
• Coffee/Tea Corner.

The activity: exclusively from the office.
What we're looking for:

• Minimum 2 years of experience in managing email marketing campaigns (setting objectives, audience segmentation, analyzing results, campaign optimization);
• Strong knowledge of email marketing platforms (SmartEmailing, Klaviyo, Mailchimp, or similar tools) or direct marketing platforms;
• Ability to analyze and measure campaign performance (Open Rate, Bounce Rate, CTR, CVR, ROI) and propose correlated optimization measures;
• Excellent written and verbal communication skills, with a talent for creating clear, creative, and conversion-oriented email content;
• Ability to organize work and meet deadlines;
• Technically oriented and open to learning and using various email/ direct marketing platforms;
• Excellent time management and organizational skills, including the ability to adapt to changing priorities;
• Good English skills, both written and spoken;
• Collaborating daily with other departments (Marketing, Social Media, Production) to ensure aligned campaigns and messaging.

Dertour aduce in Romania promisiunea unei oferte variate de produse turistice, a sigurantei si, nu in ultimul rand, a calitatii germane.

Parte a grupului german REWE, Dertour a preluat in septembrie 2019 activitatile de turism ale Grupului Eurolines, devenind astfel lider al pietei din Romania.

Grupul REWE functioneaza din 1927 si este astazi al patrulea angajator din Germania. Are o cifra de afaceri de 61 miliarde de euro, 360.000 angajati si 10.000 puncte de vanzare.

Grupul DER Touristik a fost fondat in 1917 si reprezinta divizia de turism a Grupului REWE. Are o cifra de afaceri de 6 miliarde de euro, 10.500 angajati si 2.800 agentii. Este prezent in 16 tari din Europa, incluzand Romania, si are peste 10 milioane de clienti anual.
“Inainte de a aplica la aceasta pozitie, va invitam sa accesati urmatorul link:
https://www.dertour.ro/prelucrare-date-caracter-personal pentru a va informa despre modul in care DER Touristik prelucreaza datele dvs. personale.
* Vor fi contactati doar candidatii selectati.”