DTC Marketing Manager (Part-Time | 20 hours per week)
About Inspiriko
We create award-winning, science-backed supplements for women's hormonal and intimate health.
With 100K+ loyal customers, a 4.9★ Amazon rating, and 30+ industry awards, we're scaling from 7 to 8 figures across UK, EU, and US marketplaces.
About the Role: DTC Marketing Manager
Shopify | Subscription-First | In-House
We are a mid 7-figure brand, currently driven primarily by Amazon.
Our DTC channel is early (:£100K) and we are now building it properly.
We are hiring someone to own and scale the Shopify DTC growth engine — turning our store into a high-performing revenue channel.
This role is for an operator who has already helped grow a 7+ figure Shopify subscription-first brand, and understands how to optimise the full funnel:

• Landing pages
• Product pages
• Offers
• Subscriptions
• On-site conversion
• List growth
• Emails and Retention
  

Your Scorecard (You Own These)
You will be responsible for improving:

• DTC revenue growth
• Store conversion rate (CVR)
• Average order value (AOV)
• Subscriber sign-up rate
• SMS + subscriber list growth
• Revenue per visitor (RPV)
  

If those numbers don't excite you, this isn't the role.
What You'll Do
Own the Shopify Growth Engine

• Optimise the full customer journey from landing page → PDP → cart → checkout
• Improve conversion rate and revenue per visitor across the store
• Implement and optimise subscription-first offers
  

Manage the Shopify Ecosystem

• Own and optimise key Shopify apps (subscriptions, upsells, bundles, landing pages)
• Implement tools that increase AOV and subscription adoption
• Ensure clean tracking and data flow across the ecosystem
  

Run Continuous A/B Testing

• Run structured tests across landing pages, PDPs, bundles, pricing, and messaging
• Test offers, product positioning, and subscription incentives
• Continuously improve store performance through experimentation
  

Drive On-Site List Growth

• Build and optimise popups, forms, and SMS capture flows
• Improve visitor → subscriber conversion rate
• Partner with acquisition to maximise LTV, not just cheap opt-ins
  

Own Store Merchandising

• Manage product positioning, bundles, and promotional placements
• Optimise subscription visibility across PDP and cart
• Ensure the store communicates offers clearly and converts efficiently
  

Email & Lifecycle Marketing

• Own and optimise email marketing and automated lifecycle flows
• Build and improve key flows such as:
  • Welcome flow
  • Abandoned cart
  • Post-purchase
  • Subscription retention flows
• Improve email revenue contribution and subscriber LTV
• Work with acquisition and onsite growth to maximise subscriber monetisation

Execute

• Light Shopify theme edits
• Build landing pages and promotional experiences
• Move fast without waiting on a team of five
  

Requirements
Required Experience
Candidates must meet all of the following criteria:

• Proven experience working for a 7+ figure Shopify subscription brand
• Experience owning store performance and revenue metrics
• Strong knowledge of the Shopify ecosystem (subscriptions, upsells, landing pages)
• Experience running conversion optimisation and A/B testing programs
• Experience managing email marketing platforms and automated flows (e.g. Klaviyo)
  

You Are

• Commercially sharp (you understand margin, CVR, and LTV)
• Fast, autonomous, and accountable
• Comfortable owning store performance and revenue outcomes
• Builder mindset — not a caretaker
  

What Winning Looks Like (12 Months)

• Significant growth in DTC revenue
• Meaningful improvement in conversion rate and AOV
• Growing active subscriber base
• Strong increase in revenue per visitor
• A high-performing Shopify store that consistently converts and scales
  

Non-Negotiables
Do NOT apply if:

• You are part of an agency
• You cannot commit 20 hours per week
• You manage multiple active clients that divide your focus
• You are looking for side income rather than ownership
• You have not worked inside a 7+ figure Shopify subscription-first brand
  

We want focus, speed and accountability — not divided attention.
Benefits
Compensation

• Competitive base salary (to be discussed)
• 20 hours per week (minimum commitment)
• Quarterly performance bonus
• Clear path to full-time role within 6 months with expanded responsibilities and compensation adjustment
  

Compensation will depend on:

• Proven results in 7+ figure Shopify subscription brands
• Depth of Shopify ecosystem and conversion optimisation experience
• Ability to own revenue outcomes

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