• Managing all online activity in relation to traffic acquisition, sales, conversion, and reporting;
• Developing and implementing the eCommerce strategy to improve website performance;
• Working with developers to improve website speed;
• Working with the marketing team or managing digital marketers to improve quality and traffic acquisition;
• Researching the market to identify new trends and technologies to improve website performance;
• Analyzing various data sets to deliver data-driven strategies, ensuring top performance and achievement of KPIs;
• Overseeing or directly managing digital marketing channels across PPC, SEO, affiliates, email marketing, and social media; Developing the content calendar and overseeing website uploads and landing page development;
• Developing reports to analyze website performance, including sales and marketing reports;
• Implementing updates and upgrades on time to minimize service downtime;
• Conducting correction testing by identifying issues and recommending actions for resolution;
• Working with internal and external stakeholders and contractors to develop new content and manage existing content for web systems;
• Actively participating in the resolution of technical issues in coordination with the support team.

PR/025495