Black Tech Group SRL – Online Marketing Department (blacktech.ro & geekmall.ro)We are looking for an experienced and hands-on E-commerce Marketing & Development Manager to lead the next stage of our online growth.This is a key role focused on migrating, building, and scaling our e-commerce ecosystem. You will be responsible for our stores (blacktech.ro) defining and executing the full marketing and sales strategy.🎯 Key ObjectivesBuild and optimize high-converting Shopify storesDevelop and execute annual, quarterly, and monthly marketing strategiesDrive revenue growth, ROI🔧 Key ResponsibilitiesDefine and implement performance marketing strategies (Meta Ads, Google Ads, TikTok, email, retention)Plan and execute sales campaigns, promotions, and product launchesBuild and optimize conversion funnels (landing pages, upsells, cart recovery, retention flows)Track, analyze, and optimize KPIs (CRO, CAC, LTV, ROAS)Manage tracking systems (GA4, GTM, Meta Pixel, etc.)Coordinate with internal teams (creative, operations, logistics)Identify growth opportunities through testing, automation, and new channelsDevelop, customize, and optimize Shopify stores (themes, apps, UX/UI, CRO)🧩 QualificationsStrong experience in e-commerce marketing & development(minimum 5y)Proven track record of building or scaling Shopify storesHands-on experience with paid media: Meta Ads, Google Ads, TikTokSolid understanding of analytics (GA4, attribution, funnels)Experience in CRO and UX optimization3+ years proven recent experience with ShopifyStrategic thinking combined with execution skillsAdvanced English (written & spoken)💼 What We OfferOpportunity to lead and scale multiple fast-growing e-commerce brandsFull ownership of strategy + executionReal budgets and freedom to test and innovateDirect impact on company growthCompetitive salary + performance-based bonuses Show more Show less