About the job

Miele has been an independent family-owned company since its establishment in 1899 and is equally committed to its owners, employees, customers, suppliers, the environment and society.

The company focus is on manufacturing domestic appliances for the kitchen, the laundry room and for floor care, as well as machines for use in commercial operations and medical facilities.

The strategic vision is to be the world’s most trusted and desirable premium brand. Miele offers products to its customers that set the standards for durability, performance, ease of use, energy efficiency, design and service. This corresponds to the guiding principle "Immer Besser" which the founders printed on their first machines - and which characterizes Miele to this day.

Here, in Romania, we are looking for a passionate and highly motivated professional to join our Own Retail department:

A strong candidate for this role combines commercial ownership mindset with hands-on operational excellence in e-commerce execution. They act as the local owner of the webshop, accountable for delivering sales, while ensuring a premium, frictionless customer experience aligned with brand standards.

Your background should be:

• University degree in Marketing, Economics, Business Management or equivalent
• Business acumen and commercial mindset, driving results based on a consumer centric thinking
• Knowledge of digital marketing, SEO, and analytics tools, CRM, newsletters, segmentation or marketing automation tools
• Experience with webshop/backend systems
• Good written and oral communication in English
• Analytical skills, with ability to translate performance data into commercial actions
• Cross-functional collaboration skills and ability to work with local and central stakeholders

Key Responsibilities

• Manage day-to-day operations of the eCommerce channel, including monitoring performance and ensuring alignment with overall business strategy (CMS content publishing, campaign setup, QA, and troubleshooting)
• Continuously optimize the website to improve conversion, customer experience, and overall performance
• Plan, implement, and manage online campaigns, promotions and product launches (end-to-end - webshop, email, landing pages)
• Oversee product assortment, pricing, and online presentation to maximize sales and profitability
• Manage backend operations, including campaign setup, content updates, and creation of new pages
• Ensure website content is accurate, localized, and aligned with brand and SEO best practices
• Analyze performance data (traffic, conversion, sales) and implement data-driven improvements
• Manage and execute newsletter campaigns, ensuring high-quality communication
• Drive continuous improvements across the customer journey, including order processing, delivery, and customer communication

Please apply with your English CV.

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