Hey there!

We are looking for someone who combines strong email marketing execution with a good understanding of CRM, lifecycle thinking, segmentation, database logic, and user behavior, and who is comfortable owning results, not just delivery.

Must-have:

• 4+ years of experience in Email Marketing, Lifecycle Marketing, CRM, or Retention Marketing
• Strong hands-on experience with email campaign setup, execution, and optimization
• Ability to quickly familiarize yourself with new tools and platforms, especially AWeber
• Good understanding of audience segmentation, database organization, and campaign targeting
• Experience with automated flows, trigger-based communication, and lifecycle campaigns
• Experience with A/B testing and campaign performance optimization
• Strong analytical mindset and ability to work with performance KPIs and business outcomes
• Willingness and ability to quickly learn campaign tracking systems, including Keitaro
• Ability to take ownership of results and proactively improve channel performance
• Strong organizational skills and ability to manage execution end-to-end
• Ability to collaborate effectively with multiple internal stakeholders
• Fluent in English

Nice-to-have:

• Previous experience with AWeber, Keitaro, or similar email / tracking platforms
• Experience in iGaming, betting, affiliate marketing, or another performance-driven digital industry
• Exposure to CRM logic such as retention, reactivation, customer lifecycle, clustering, or RFM-style thinking
• Experience working with user value segmentation and behavior-based targeting
• Experience working alongside tech/data teams on integrations, segmentation models, or automation projects

Key Responsibilities:

Email Marketing Ownership

• Own the day-to-day planning, setup, execution, and optimization of email marketing campaigns.
• Ensure continuity and quality of existing email communications and recurring sends.
• Quickly familiarize yourself with the current email platform (AWeber) and ensure smooth operational ownership.
• Own the segmentation and optimization of the email database in order to build and maintain user clusters based on their value to the business.
• Improve campaign structure, audience selection, messaging logic, and reporting.
• Create and maintain campaign calendars, internal workflows, and email templates.
• Develop, create, and continuously optimize existing automated email flows.
• Identify opportunities for new lifecycle and behavioral flows that improve retention, reactivation, and user engagement.
• Run A/B tests on subject lines, content structure, messaging, flow logic, and send timing.
• Monitor campaign and flow performance and recommend improvements based on data.

Performance Ownership & Channel Growth

• Take ownership of email channel performance and continuously work to improve results.
• Drive growth of the email channel through better segmentation, stronger lifecycle logic, and more effective campaign execution.
• Track and optimize against key business and channel KPIs, ensuring email activity contributes meaningfully to departmental goals.
• Translate insights into actions that improve user engagement, retention, reactivation, and commercial outcomes.
• Take accountability for delivering measurable impact and proactively identifying opportunities to improve performance.
• Contribute directly to the achievement of monthly, quarterly, and annual departmental objectives.

Segmentation, Database Optimization & Lifecycle Development

• Structure and optimize the user database to support more relevant targeting and more effective lifecycle communication.
• Build and refine user clusters based on business value, activity level, engagement, recency, and behavioral signals.
• Apply segmentation logic to improve relevance, targeting, campaign performance, and retention outcomes.
• Support retention and reactivation initiatives through better user grouping, prioritization, flow and messaging logic.
• Contribute to the design of lifecycle communication strategies across different user stages.
• Bring more structure to how different user groups are defined, targeted, and prioritized over time.

Tracking, Reporting & Cross-Functional Collaboration

• Become familiar with the current tracking setup and show strong willingness and ability to quickly learn the Keitaro tracking system.
• Work closely with internal tech, dev, and data teams to understand campaign tracking logic, reporting flows, and performance attribution.
• Help define business requirements for segmentation, user clustering, automated flows, campaign triggers, and reporting.
• Collaborate with design, content, analytics, and product teams to improve campaign quality and effectiveness.
• Support the transition from basic email operations to a more mature lifecycle and CRM approach over time.
• Align email and lifecycle initiatives with broader departmental priorities and growth objectives.

What we bring to the table:

• Hybrid work schedule, only 2 days from the office - Bucharest Office;
• Medical coverage by Sanador to to ensure your well-being;
• Paid confidential counseling sessions;
• Budget to spend on Benefit by Edenred Platform;
• Reimbursement for prescription glasses;
• A fun, flexible, relaxed and inclusive work environment;
• A fast-growing company environment, giving you room for personal growth and the chance to work on new, challenging projects;
• Team outings and fun company gatherings;
• Performance-Based Bonuses resulting from transparent evaluations, and Annual Company Anniversary Perks as a thank you for your commitment.

Why Join Us?

We're a leading online marketing company thriving in the dynamic world of iGaming. With our continuous growth, we take immense pride in our vibrant, inclusive culture where teamwork and fresh ideas are always celebrated! Our work environment is fun, flexible, and full of opportunities for those eager to grow and innovate. If you’re looking to join our team and make waves in the industry, Ogooga is the place for you!

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