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Event Marketing Specialist

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Companie :
Jungheinrich Business Excellence Center
Functia Jobului :
Marketing & comunicare
Locatie :
Descriere:


Founded in 1953, Jungheinrich ranks among the leading solutions providers for the intralogistics sector, with revenue of over €4 billion and more than 19,000 employees worldwide. Our goal is to be the No. 1 choice in intralogistics worldwide. The Group strategy is driven towards growing profitably and creating value sustainably.



As part of this strategy, a unique Global Business Services Center has been established in Brasov, in 2022, working together with all Jungheinrich entities worldwide, providing support in their day-to-day operations


.
We are a young organization, in full grow, and we are proud to say that we already proved our capabilities – all our internal customers are very satisfied with the way we work, and our people created strong relationship that makes the team function at its bes


t.
Key Responsibiliti

  • es:Plan, develop, and manage end-to-end integrated communication concepts for international trade fairs (pre-event, on-site, and post-even
  • t).Lead the strategic positioning and messaging for large-scale exhibition booths (500m²+ environments preferre
  • d).Align trade show concepts with global marketing and sales strategies, ensuring clear value propositions and strong lead-generation foc
  • us.Contribute to the development and optimization of sales-oriented trade fair formats, including customer events, product launches, executive tours, and live demonstratio
  • ns.Ensure measurable KPIs (lead quality, pipeline contribution, customer meetings, media reac
  • h).Support the integration of CRM processes and digital lead capture syste
  • ms.Manage international exhibition projects from concept to execution, including budget responsibility and timeline contr
  • ol.Coordinate and supervise external agencies, stand builders, technical providers, and logistics partners in close alignment with the Senior Live Communication Manager or Team Le
  • ad.Act as a central interface between Marketing, Sales, Product Management, and regional subsidiari
  • es.Ensure consistent global brand presentation across different marke
  • ts.Support the organization and execution of trade fairs worldwide, including operational tasks beyond communication-related activiti
  • es.Oversee on-site build-up, show days, and dismantli
  • ng.Ensure compliance with venue regulations, safety standards, and international logistics requiremen
  • ts.Drive continuous improvement of exhibition processes and forma
  • ts.Integrate digital tools, interactive technologies, and hybrid elements into booth concepts (e.g., touchpoints, AR/VR applications, lead tracking system
  • s).Evaluate emerging technologies to enhance visitor engagement and measurable business impa


ct.
Requirements for Succ

  • ess:Degree in Media & Communication Studies, Marketing, Business Administration, or comparable qualification; alternatively, relevant professional train
  • ing.3–5 years of professional experience in Live Communication / Event Marketing within a B2B industrial environm
  • ent.Proven experience managing large international trade shows such as LogiMAT, ProMat, or similar large-scale international industrial treade sh
  • ows.Demonstrated project management experience in complex, multi-stakeholder international environme
  • nts.Strong understanding of logistics, intralogistics, automation, or industrial technology sectors is highly desira
  • ble.Deep knowledge of trade show operations, stand construction processes, and international exhibition logist
  • ics.Strong sales orientation and understanding of customer in B2B exhibition environme
  • nts.Excellent communication and stakeholder management skills with high intercultural compete
  • nce.Structured, solution-oriented working style with strong organizational capabilit
  • ies.Very good MS Office skills; basic SAP knowledge is a p
  • lus.Willingness to travel internationally and work on-site during trade sh
  • ows.Fluent English (written and spoken); additional languages are an advant


age.
In case we will agree to start working together, you will find

  • here:A great team, supporting newcomers to adapt fast and to achieve professional excellence very qui
  • ckly;Excellent working set-up, with flexible schedule and hybrid program, allowing you to maintain a balanced life-work s
  • tyle;Professional development opportunities through quality training, constant guidance, and sup
  • port;An attractive compensation package adapted to the market condit
  • ions;Friendly and cozy work environ


ment.
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