PHOENIX Romania – Farmexim, Help Net, EL Pharma is one of the strongest pharmaceutical service companies in Romania, under the PHOENIX group umbrella, leading European healthcare provider. We deliver health every day. We offer a comprehensive service portfolio (distribution, retail, and pharma services) for thousands of pharmacies, millions of patients, and numerous pharmaceutical companies.

Our organisational culture put people and their experiences first - whether it's our colleagues or the partners we work with. We want to grow together and achieve excellence in everything we do.

Job summary:

Planning, development, and implementation of Below The Line (BTL) activities to support brand and commercial objectives, through relevant activations and memorable consumer experiences, both in indoor and outdoor environments.

Key Responsibilities:

• Coordinates and implements brand activations (indoor/outdoor), in-store promotions, and participation in events (sports events, festivals, concerts, team buildings, caravans), ensuring high execution standards

• Develops BTL activation concepts and proposals aligned with brand strategy and commercial objectives

• Identifies and manages opportunities to participate in relevant events (marathons, cycling races, food festivals, concerts, etc.)

• Coordinates all BTL activities from a logistical and operational perspective (production of materials, suppliers, field teams, permits)

• Monitors the implementation of activations and ensures adherence to timelines and allocated budgets

• Collaborates with agencies and suppliers to deliver projects under optimal quality and efficiency conditions

• Works closely with internal teams (B2C, sales, pharmacies) to ensure alignment and effective execution of activities

• Monitors market trends and competitors’ activities to identify new BTL opportunities

Key Requirements:

• Higher education (Marketing, Communication, or related fields)

• English – intermediate/advanced level

• Minimum 3 years of experience in organizing and implementing brand activations, event participation, in-store promotions

• Availability for travel to Bucharest as well as other cities in the country

• Experience in working with BTL agencies and suppliers

• Experience in managing budgets and multiple projects simultaneously

• Driving license

Show more
Show less