• Build and strengthen the brand across SEE & ADRIA markets.
• Lead the planning, forecasting, budgeting, and execution of all new product launches.
• Manage marketing budgets (OPEX & MDF) and ensure effective coordination between sales and marketing.
• Collaborate closely with Key Account Managers to drive category growth and strategic initiatives.
• Work with and manage external creative and PR agencies to deliver high‑quality campaigns on time.
• Drive 360° omnichannel marketing initiatives across social media, web, PR, KOL, partnerships, events, retail and etail.
• Develop marketing strategies for specific gaming verticals (e.g., Sim Racing, Competitive eSports).
• Build partnerships with game publishers, gaming brands, and community groups to support key launches.
• Analyze and report quarterly results on campaigns, product launches, budgets, and digital media performance.
• Use market intelligence, consumer insights, and data (e.g., GfK) to design actionable marketing strategies.
• Engage with the gaming community and translate sentiment from Discord, Reddit, and Steam into insights for sales and product teams.
• Ensure alignment and coordination with global and regional marketing teams.

Benefits:

• Opportunity to work for a global leader in the gaming industry.
• Regional role with direct impact across SEE & ADRIA markets.
• Collaboration with international teams and exposure to global marketing strategies.
• Involvement in major product launches and innovative marketing campaigns.
• Dynamic, diverse, and creative work environment.
• Chance to work closely with gaming communities, eSports teams, and top influencers.