Key Responsibilities:
Social Media & Community Management

• Develop and execute a strategic social media and community engagement plan in collaboration with other departments
• Manage and grow the company's presence across key social media channels
• Evaluate web audiences, understand their needs, and determine optimal communication strategies
• Manage viral marketing campaigns and maintain an active, authentic brand presence online
• Create and participate in key conversations about the company and its products on blogs, forums, and social platforms

Content & Creative Production:

• Develop engaging content for all company social media platforms, ensuring consistency with brand guidelines
• Design and produce VM (visual merchandising) print materials for stores
• Support the creation of visually compelling assets using AI-powered content creation tools where appropriate
• Communicate with printing agencies and manage DTP tasks through to final output

Email Marketing:

• Develop, schedule, and manage email marketing campaigns targeted at the company's customer base
• Design email templates and content that align with brand aesthetics and seasonal promotional calendars
• Monitor campaign performance, analyze key metrics (open rates, CTR, conversions), and implement optimizations
• Utilize Klaviyo or similar platforms for audience segmentation, automation flows, and A/B testing

Cross-Departmental Collaboration:

• Collaborate closely with Marketing, Sales, E-Commerce, and PR teams on integrated campaigns
• Participate in company events and activations in conjunction with the PR department
• Support ad hoc creative requests across departments as needed