Scale our program fast without losing who we are.
Own everything from hero outreach to micro give-aways. Build the system. Drive the results.
We're a fast-growing global pet brand. We work with a lean team of long-term freelancers, and influencer activity already in motion.
This role is for someone who can take what we've built, immediately see what's working and what isn't, and scale it fast without diluting our brand identity in the process. Speed matters. So does taste.
Be honest with yourself before applying. We move fast, speak directly, and change plans when we need to. We don't want someone who manages a spreadsheet of partnerships. We want someone who treats influencer marketing as the growth lever it is, brings their own ideas to the table, and cares as much about our brand as we do.
You're running the full influencer operation. That means strategy, execution, systems, and results across every tier and format we use. You are welcome to build a team with assistants and coordinators if needed.
Day-to-day responsibilities:

• Source, vet, and recruit new creators across all platforms, micro to macro
• Manage all outreach, negotiations, and contracts; efficiently and at volume when needed
• Brief creators clearly; content that fits our brand without stifling their authenticity
• Coordinate with Paid Ads team to repurpose top-performing influencer content for paid ads
• Stay ahead of platform trends, algorithm shifts, and competitor influencer moves
• Report regularly to Marketing Strategist and CEO; clear and concise
• Use AI and tools to work as efficiently as possible
  

We're hiring as soon as we find the right person. If you're reading this, the role is still open.
Requirements
Who this is for:
You're an expert who's scaled influencer programmes before, not someone still figuring it out. You move fast, protect the brand, and build systems that outlast you.
YOU'LL THRIVE HERE IF YOU...

• Have built or significantly scaled an influencer program — and have the results to prove it
• Know how to spot the right creator for our pet brand
• Can manage 50+ active partnerships without anything slipping through the cracks
• Understand what makes content convert — not just what looks good
• Have an eye for detail and prove this by using the hidden word "Labrador" in your application
  

We read every application. To stand out, answer the screening questions truthfully and personally. Please skip the generic intro and obviously-written-by-AI-paragraphs.
Benefits
Compensation:
We start by seeing what you can do. Once you prove yourself — which the right person does quickly — pay grows fast. We offer meaningful bonuses and performance-based upside that most companies simply don't. Long-term, this is one of the most rewarding roles on our team.
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