Role Overview
As an Influencer Marketing Specialist, you will execute the local influencer program in Romania. Your role is to find and onboard the right creators, run campaigns end-to-end, and develop strong long-term partnerships, while ensuring Vilgain is represented consistently and authentically in the Romanian market. You will work closely with our Czech-based marketing/content teams and stay aligned with the Global Influencer Marketing Manager on priorities and best practices.
Responsibilities

• Execute the local influencer plan and maintain a steady creator pipeline across relevant creator tiers.
• Proactively search, contact, and onboard new creators aligned with Vilgain’s target audience and brand positioning.
• Negotiate collaboration terms (deliverables, fees, basic usage rights) and ensure clear agreements and timelines.
• Manage and optimize the affiliate/discount code program (code setup, tracking, reporting, optimization).
• Build and maintain strong relationships with creators and ensure smooth communication and follow-up.
• Coordinate influencer activities with the local marketing calendar and product priorities.
• Track results and maintain simple performance reporting (deliverables, reach/engagement, code revenue, learnings).
• Organize smaller local activations/events (e.g., community workouts, pop-ups, partner visits) together with creators and local partners.
• Coordinate video shoots/recordings with creators (planning, logistics, basic shot list, and ensuring on-brand delivery).
• Monitor local trends and competitor activity and share actionable insights with the team.
  

Experience

• 4+ years of experience in influencer marketing, partnerships, social media marketing, or a related role (e-commerce is a plus).
• Strong knowledge of the Romanian creator landscape and proven ability to recruit creators consistently.
• Strong communication and negotiation skills, including ability to manage expectations, timelines, and deliverables.
• Experience with affiliate/codes or performance-driven influencer campaigns is a plus.
• Organized, proactive, and hands-on, comfortable working independently with clear ownership.
• Native-level Romanian; good English for daily collaboration with Czech-based teams.
• Comfortable with basic tracking and reporting (spreadsheets, links/UTMs, simple summaries).
• Hands-on experience coordinating content production (video shoots/recordings) with creators, planning, logistics, and ensuring on-brand outputs.
• Experience organizing smaller activations/events (e.g., community workouts, pop-ups, partner activations) is a strong plus.
  

KPIs
Your Performance Will Be Measured By

• Creator acquisition: number of new creators onboarded per month and pipeline health (weekly).
• Campaign execution: on-time delivery of agreed deliverables and campaign quality.
• Performance impact: revenue generated via codes/affiliates and improvement over time.
• Content output: volume and quality of creator content/UGC that can be reused (monthly).
• Relationship health: retention of top creators and continuity of collaboration.
  

What We Offer

• 🚀 Dynamic environment in a fast-growing company
• ⏰ Remote work, flexible schedule, 5 weeks of vacation
• 🎁 Monthly credit for Vilgain products
• 🌱 Real space for development, ownership, and initiative

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