Job Description
Asahi Breweries Europe Group is a leading brewing company with 128 years of heritage, offering premium brands like Pilsner Urquell and Asahi Super Dry across CEE.
Ursus Breweries is the largest beer producer in Romania. The brands in the Ursus Breweries portfolio are: URSUS, Timișoreana, Ciucaș, Peroni Nastro Azzurro, Kozel, Azuga, Pilsner Urquell, Asahi Super Dry. Ursus Breweries currently owns 3 breweries in Brasov, Buzau and Timisoara and a mini brewery in Cluj-Napoca. Ursus Breweries is part of Asahi Europe & International. For more information about the company and its programs, please visit: www.ursus-breweries.ro and www.desprealcool.ro.
Ursus is made with people, and we care about our people!
Role Overview
The position leads the development and implementation of the brand activities with support of Senior Brand Manager or Brand Manager and broader commercial teams.
In addition, it assists the Senior BM/ Brand Manager in the implementation of more complex brand projects.
Responsibilities
Portfolio Strategy

• Produces insightful analyses of category drivers.
• Understands the consumer, business and channel role of the brand in the context of the portfolio vision.
  

Brand Strategy & Planning

• Prepares brand performance analyses to help identify brand opportunities
• Contributes to the development of the brand plan and provides relevant analyses of activities
• Identify SMART goals and supports development of goals and strategy
  

Brand Positioning and Renovation

• Understands the role of brand positioning and uses it in the development of activities
• Understands the product drivers of brand performance and analyses findings from research
• Demonstrates understanding of the brand vision and communicates it clearly with cross-functional partners
  

Appling Insights with rigour

• Assists with generating mix element-related insights based on brand, consumer and market understanding
• Understands how insights are applied and uses insights in developing all brand activity briefs and evaluating executions
  

Understanding How Money Is Made

• Understands the business value chain and where profit is generated in the external industry
• Understands key drivers of brand profit and the impact of brand spend and activities on P&L
• Works with Finance to prepare and reconcile budgets for brand plans and accurately manages day-to-day brand financials
  

Innovation

• Contributes to development of brand innovation strategy and provides relevant analyses
• Participates in cross-functional project team delivering new product development projects
  

Brilliant activation, Planning and Execution

• Contributes to the development of the Communication Idea, supporting the brief with relevant consumer and brand understanding
• Works alongside Sales/Trade Marketing to develop excellent activation and identify improvement opportunities
  

Requirements

• University degree
• Proficiency in English
• 3 years of professional experience in marketing, brand management, advertising or a related role
• Proficiency in MS Office (Excel, PowerPoint, Word)
• Familiarity with digital marketing tools and platforms
  

What We Offer

• Working for the Beer Industry Leader, where the passion for what we do, the friendships we develop and the growth opportunities we have are the main ingredients of our success.
• Comprehensive Medical Subscription: Health coverage to keep you in good shape.
• Life Insurance: Peace of mind with a secure life insurance plan.
• Bonus for special events: Additional incentives for special life events.
• Annual Bonus Scheme: Reward for your contributions with an engaging bonus program.
• Access to Benefit Platform: A wide range of perks that you can tailor flexibly to your needs.
• Extensive Training & Development: Grow your skills with various training sessions and development programs.
• Wellbeing programs: Access to an Employee Assistance Program.
• Monthly beer quota.
  

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Ursus Breweries, part of Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, gender expression, race, ethnicity, sexual orientation, disabilities, religion, beliefs, citizenship, or national origin. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.
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