Location: Bucharest, Romania

An international FMCG company with a strong presence across Europe is looking for an experienced Key Account Manager – Traditional Trade to drive the growth and development of its Traditional Trade business in Romania.

The role of Traditional Trade Manager can also be discussed based on seniority.

This is an excellent opportunity for a commercially driven professional with a strong background in FMCG sales, distributor management, and business development, who enjoys building long-term customer partnerships and delivering sustainable sales growth.

Responsibilities

• Manage and develop relationships with key distributors, wholesalers, and Traditional Trade customers across Romania.
• Identify and acquire new business opportunities within the Traditional Trade channel.
• Develop annual business plans, commercial agreements, and joint business initiatives with key partners.
• Lead commercial negotiations, pricing discussions, promotional activities, and contract renewals.
• Drive sales growth while achieving volume, revenue, and profitability targets.
• Monitor customer performance, market trends, and competitor activity to identify growth opportunities.
• Work closely with Marketing, Supply Chain, Finance, and Customer Service to ensure excellent customer execution.
• Prepare sales forecasts, business reviews, and performance reports.
• Conduct regular customer visits to strengthen relationships and ensure effective in-market execution.

Requirements

• Minimum 5 years of experience in FMCG sales, preferably managing Traditional Trade customers or distributor networks.
• Proven experience managing key customer relationships and driving commercial growth.
• Strong understanding of the Romanian Traditional Trade landscape.
• Excellent negotiation, communication, and relationship management skills.
• Results-oriented with a proactive and entrepreneurial mindset.
• Strong analytical and commercial planning abilities.
• Professional working proficiency in English.
• Valid Category B driving licence.
• Willingness to travel within Romania.

Preferred Background

Experience from FMCG companies operating in categories such as:

• Food
• Frozen food
• Dairy
• Meat products
• Snacks
• Confectionery
• Beverages

Candidates with experience managing distributor networks and traditional trade channels for leading FMCG manufacturers or distributors will be highly regarded.

What We Offer

• Competitive salary package.
• Performance-based bonus.
• Company car, laptop, and mobile phone.
• Long-term career opportunity within an international FMCG environment.
• High level of ownership and autonomy.
• Dynamic and collaborative working environment.

If you have a strong commercial background in Traditional Trade and are looking for your next career move, we'd be happy to hear from you.

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