Hosto.ai is the AI cohost for Airbnb hosts. It answers guests in the host's voice at 2am, syncs calendars across channels, fills empty nights, and runs cleaners. Five million owner-operators are running short-term rentals on the side of full-time lives — and every tool built for them so far has helped them work faster, not actually do the work. Hosto is the bet that they want their lives back instead of a better dashboard.
You'll own growth across the entire product funnel and the user lifecycle — from the headline a host clicks in a ad to the email that brings them back from a paused trial. This is product marketing as a closed loop: positioning that fits the product, copy that survives the funnel, lifecycle that compounds.
In this role, you will:

• Own the funnel end-to-end — signup → activation → trial → paid → retained. Set the model, run the experiments
• Own trial-to-paid conversion — design the trial experience, the upgrade moment, and the pricing copy that turns active trials into paying hosts
• Run the full lifecycle program — onboarding sequence, in-product messaging, winback for paused trials, expansion for hosts adding properties
• Sharpen positioning as the product evolves — Hosto is creating a new category. Your job is to find the words that get hosts to nod, that make the value obvious in five seconds, that hold up against a dozen lookalikes
• Own the landing page and message-to-market fit — the LP is the conversion engine. Test headlines, proof points, social proof, layout
• Build the activation moment — design the moment a new host first feels Hosto earn its keep
  

Requirements

• 6+ years of product marketing, with at least 2 owning self-serve B2C or low-ACV B2B SaaS funnels
• You've moved an activation or trial-conversion metric — and can show the before-and-after on a real funnel
• Lifecycle marketing in your bones — you've owned an onboarding sequence, a winback program, an in-product messaging framework.
• You know which tool, which trigger, which line moved which number
• Founder-grade copy chops — you write the LP, the email, the in-app message yourself
• Quantitative — funnel models, cohort analysis, segment-level retention
• Native or near-native English — every word ships to a US-based solo Airbnb host
  

This role isn't for you if:

• You want to run brand campaigns
• You see PMM as "writing one-pagers for sales"
• Your last role had you in slide decks more than in the product
• "Activation rate" is a number someone else owns
  

Benefits

• Fully remote workplace — work from anywhere with premium tooling and a software stipend
• Competitive salary + milestone-tied bonuses — base plus upside tied to the lifecycle and growth metrics you'll own
• Meaningful equity stake — first PMM in the company, owning the funnel that compounds the rest of the business
• Full ownership of the funnel — no committee, no review layer. The LP, the emails, the in-app messages are yours to ship

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