Loyalty & Digital Solutions Team Lead (CRM & Salesforce-focused)
Adaugat: Azi
MOL Group
Loyalty & Digital Solutions Team Lead (CRM & Salesforce-focused)
Adaugat: Azi
MOL Group
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As
Loyalty & Digital Solutions Team Lead, you will lead the MOL Move loyalty program and contribute to MOL Romania’s digital transformation. You will work hands-on with Salesforce CRM and Marketing Cloud, customer segmentation, and personalization, translating business objectives into impactful loyalty initiatives and measurable results.
As a Loyalty & Digital Solutions Team Lead, you will be responsible for the following-
- Lead and develop the MOL Move loyalty program, driving customer engagement and value
- Work hands-on with Salesforce CRM & Marketing Cloud to support segmentation, personalization, and loyalty journeys
- Translate business and commercial objectives into CRM requirements and loyalty initiatives
- Collaborate closely with Digital Factory, Group teams, IT, Sales, and Marketing on CRM-related topics
- Challenge and advise stakeholders using data, insights, and CRM logic; Monitor loyalty KPIs and campaign performance, deriving actionable insights
- Lead and develop the loyalty team, ensuring focus, prioritization, and delivery
To be successful in the role, you should have-
- Experience leading or coordinating loyalty programs or CRM-driven initiatives
- 3–5 years of hands-on experience working with Salesforce CRM is must
- Solid understanding of customer segmentation, personalization, and CRM journeys; Ability to connect CRM activities to business KPIs and ROI
- Fluency in English (written and spoken)
- People management experience, managing direct reports or leading cross-functional teams
- Experience working in cross-functional environments; Strong communication, structured thinking, and leadership potential
Nice to have-
- Deeper exposure to Salesforce Marketing Cloud journeys or automation
- Experience with Power BI or data analysis tools
- Experience working with external partners or agencies
What Makes This Role Exciting-
- Ownership of a strategic loyalty program with visible business impact
- Opportunity to grow into a senior CRM / loyalty leadership role
- Strong collaboration with Group and Digital Factory teams
- Real influence on personalization and customer experience at scale
What is in it for you?
MOL fosters a collaborative work environment focused on people, customers and you`ll have the chance to work in one of the biggest and most dynamic companies in Romania.
You’ll work in a fast-paced, international environment and you`ll have the opportunity to leave your footprint on supporting business growth.
Additionally, We Offer-
- Great international work environment, supportive team
- Business exposure & career opportunities
- Our benefits package includes private medical subscription, meal tickets, significant sports subscription discount, MOL Move VIP level, fresh corner coffee, refreshments and fruits on the house
Employee Status
Regular- Indefinite
Job Level
Manager / Team Leader
Location
Romania-Bucuresti
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