The Marketing Automation Specialist plays an essential role in managing and optimizing marketing automation projects for our key strategic accounts. From designing customer journeys to implementing personalized campaigns, this role is a cornerstone of our marketing technology delivery. You will own the day-to-day execution within Salesforce Marketing Cloud (SFMC) and partner with internal teams to deliver flawless, data-driven campaigns.

What you'll be doing:

Platform Management

• Configure and maintain Salesforce Marketing Cloud instances
• Create and manage data extensions, subscriber lists, and automations within SFMC
• Implement and oversee audience segmentation strategies, ensuring data cleanliness and integrity across data extensions and subscriber lists

Campaign Execution

• Develop, deploy, and maintain email, SMS, and other digital marketing campaigns end-to-end, ensuring smooth execution and delivery
• Design and monitor detailed customer journeys using Journey Builder, delivering personalized and coherent experiences across all touchpoints
• Apply rigorous QA and debugging processes to automated campaigns to prevent errors and deliverability issues
• Monitor campaign performance and make real-time adjustments as needed

Analytics & Reporting

• Analyze campaign performance and deliver actionable insights for optimization
• Produce regular reports on campaign KPIs for internal teams and clients

Data & Integrations

• Integrate data from multiple sources to ensure efficient information flow between SFMC and other systems
• Maintain compliance with data protection and email deliverability best practices (GDPR, CAN-SPAM)

Collaboration & Enablement

• Work cross-functionally with other agency departments to ensure alignment with business goals
• Run training sessions and provide ongoing support to internal teams on the platform, new features, and best practices
• Take a proactive approach - anticipate stakeholder needs, surface ideas and improvements without waiting to be asked, and bring solutions rather than just problems
• Proactively flag risks, blockers, or workload concerns to your manager and project stakeholders early, before they impact delivery or wellbeing

What you need to have:

• Salesforce Marketing Cloud certification is mandatory. Acceptable certifications include (any of the below):

1. Salesforce Certified Marketing Cloud Administrator
2. Salesforce Certified Marketing Cloud Consultant
3. Salesforce Certified Marketing Cloud Developer
4. Salesforce Certified Marketing Cloud Email Specialist

• In-depth knowledge of Marketing Cloud functionality and best practices
• Solid proficiency in SQL and AMPscript
• Hands-on experience building and maintaining customer journeys in Journey Builder
• Experience integrating data across systems and ensuring data integrity
• Strong analytical skills, with the ability to interpret data and generate actionable insights
• Ability to identify technical issues quickly and implement effective solutions to minimize campaign downtime
• Excellent communication and collaboration skills, with a strong team-working mindset
• Stays current with the latest SFMC releases, trends, and best practices

What is nice to have:

• Experience working in an agency environment on enterprise clients
• Familiarity with FMCG or regulated industries
• Exposure to additional MarTech tools (CDPs, analytics platforms, tag managers)

What are the ways of working:

• Respond promptly (within 24–48 working hours) to requests from your direct manager, department lead, or colleagues
• Meet deadlines agreed with your manager and project coordinators; flag risks of slippage in advance
• Ask for clarification when a brief is incomplete or unclear
• Maintain clear project tracking and provide daily updates in our project management tool
• Keep timesheets up to date and ensure all billable items are entered in the billing system
• Follow internal data protection guidelines and maintain confidentiality on all client and company information
• Participate actively in trainings and learning sessions organized by the company

What we offer:

• A collaborative and flexible work environment with hybrid working options, blending remote and in-office days in a modern workspace;
• Time well taken, including additional days off for personal needs and special occasions;
• Private health-care subscription.
• Meal tickets;
• Personalized learning and development programs, including opportunities to grow across content, data, and strategy disciplines;
• The chance to work with international brands, markets, and multidisciplinary teams;

We are looking forward to receiving your application!

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