Mandate
We are a successful and fast-growing company specialized in IT services for the hospitality industry. We are looking for a Marketing Manager to help us build and execute a marketing strategy which will support our objective of becoming the lead provider of IT services in our industry.
This will imply working with our product development teams to grow our portfolio by identifying for each product or service a specific project with a current or potential client and by constantly representing on the list of requirements of our development teams those products or services that are needed or desired by customers, thus ensuring that our portfolio is always aligned with the market requirements.
More specifically, the mandate has the following components:
Strategy

• Serve as ACROM’s expert advisor for the development and implementation of marketing strategies
• Develop a marketing plan focused on achieving ACROM’s strategic goals
• Create quarterly planning objectives and reporting for ensuring tactics are managed on time and on budget, and accountable to measurement KPIs

Marketing and Public Relations

• Provide graphic design and content development for digital, print, and collateral material, as requested
• Manage public relations resources to accomplish the objectives as described in the marketing plan
• Provide strategic campaign support, including planning, development, and execution; multi-channel outreach; and branded material development
• Support ACROM’s internal marketing needs by providing integrated collateral templates

Digital

• Provide (or work with specialized suppliers to provide) website design, development, and content services, as needed.
• Provide social media strategy development, content, and execution (possibly with specialized supplier).

Market Research

• Conduct market research to identify target industry segments with the highest revenue generating probability, as needed
• Conduct customer surveys, as needed

Branding

• Advising ACROM on maintaining brand consistency
• Making recommendations on brand advancement