Life Group - Life Dental Spa

Location: Bucharest 

Collaboration: Full-time (Employment or B2B)

Reports to: CEO

Mission

Build Life Dental Spa into Romania's most trusted and recognized premium dental brand by driving sustainable patient growth, increasing brand awareness, improving patient retention, and generating measurable business results through world-class marketing.

This role is about growing the business through strategic marketing, brand development, customer acquisition, and continuous optimization of campaigns to achieve ambitious growth targets

What Success Looks Like:

At the end of 12 months, we should confidently say:

"Hiring this person was one of the best business decisions we made."

Success will be measured by the following outcomes.

Key Outcomes

1. Revenue Growth

Increase company revenue by at least 20% year-over-year through marketing initiatives.

2. Patient Acquisition

Increase the number of qualified new patient leads by 40% while maintaining or reducing acquisition costs.

3. Marketing ROI

Improve marketing efficiency by:

• Reducing Cost per Lead
• Increasing ROAS
• Optimizing conversion across the entire patient journey

4. Brand Leadership

Position Life Dental Spa as one of Romania's top premium dental brands by:

• Growing organic reach
• Increasing brand awareness
• Building trust through educational content
• Growing social communities
• Increasing Google Reviews while maintaining an average rating above 4.8★

5. Patient Retention

Increase:

• Recall appointments
• Treatment acceptance
• Referral rate
• Lifetime value per patient

6. Marketing Systems

Build a predictable marketing engine including:

• Annual marketing strategy
• Quarterly campaigns
• Monthly content calendar
• Marketing dashboard
• KPI reporting
• CRM automation
• Referral system

Responsibilities

Marketing Strategy

• Develop and execute the overall marketing strategy aligned with business objectives.
• Plan annual campaigns, quarterly priorities and monthly initiatives.
• Manage the marketing budget efficiently.
• Continuously identify new growth opportunities.

Growth Marketing

• Own patient acquisition across:
• Google Ads
• Meta Ads
• SEO
• Local SEO
• Email Marketing
• SMS Marketing
• Referral Marketing
• Corporate Partnerships
• Influencer Marketing

Monitor daily performance and optimize continuously.

Brand & Content

Lead the development of the Life Dental Spa brand.

Coordinate production of:

• Social Media
• Video Content
• Educational Articles
• Testimonials
• Doctor Branding
• PR
• Website Content

Ensure consistent messaging across every patient touchpoint.

Website & Digital Experience

Improve website performance by increasing:

• Organic traffic
• Conversion rate
• Booking rate
• User experience
• Work closely with developers and designers.

CRM & Patient Journey

Improve every stage of the patient experience:

• Lead generation
• Appointment booking
• Consultation
• Treatment acceptance
• Follow-up
• Retention
• Referral
• Implement automated communication where appropriate.

Team Leadership

Coordinate internal and external partners including:

• Agencies
• Designers
• Videographers
• Copywriters
• Photographers
• Developers
• Content Creators

Ensure projects are delivered on time and to a high standard.

Analytics & Reporting

Build dashboards and track:

• Revenue generated from marketing
• Cost per Lead
• Cost per Patient
• Conversion Rates
• ROAS
• CAC
• LTV
• Organic Growth
• Social Performance
• Email Performance

Present clear monthly reports with insights and recommendations.

Competencies

Ownership

• Acts like an owner.
• Takes responsibility.
• Finds solutions instead of excuses.

Results Orientation

Obsessed with measurable business outcomes.

Makes decisions based on data.

Strategic Thinking

Can build long-term strategies while executing daily.

Execution Excellence

• Moves quickly.
• Prioritizes effectively.
• Delivers consistently.

Creativity

Produces innovative campaigns that differentiate the brand.

Leadership

Builds trust.

Coordinates teams.

Raises standards.

Develops people.

Communication

Communicates clearly with leadership, doctors, agencies and partners.

Customer Obsession

Deeply understands patient psychology and continuously improves the patient experience.

Ideal Candidate

5+ years in growth or marketing leadership.

Experience managing budgets of €250,000+/year is a plus.

Strong understanding of performance marketing, branding and CRM.

Comfortable working in a fast-growing company.

Highly analytical and commercially minded.

• Experience in healthcare, premium services or hospitality is an advantage.

How to apply:

Send your CV and Letter of Intention to: [email protected]

At Life Dental Spa, marketing is a strategic driver of growth.

If you are passionate about building strong brands, creating outstanding customer experiences, and using data to drive growth, we would love to hear from you.

Apply now and become part of a team that is redefining the future of dental healthcare.

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