MEDIA EXPERT

📍 Pantelimon, Ilfov · Full-time · On-site · Reports to Marketing Services Director

Tuborg Romania is one of the largest beer producers on the local market and the only brewer in Bucharest developed through a greenfield investment. Tuborg Romania (URBB) has a portfolio of international and Romanian brands, which also includes a diverse selection of specialty beers, reaffirming the company's commitment to offering "The Best Choice for Every Menu". Currently, the portfolio includes the beer brands Tuborg, Carlsberg, Skol, Holsten, Guinness, Kilkenny, Weihenstephaner, Grimbergen, 1664 Blanc, Angelo Poretti, Kirin Ichiban and Bucur, Somersby cider, as well as Granini in the soft drinks market.

WHY TUBORG ROMANIA?

Tuborg Romania is powered by engaged, accountable, and passionate people who take initiative, act with ownership, and work collaboratively to deliver strong business results. We offer a professional environment where performance, partnership, and continuous development are valued across the organization.

The role:

The Media Expert is responsible for driving media excellence, digital acceleration, and AI integration across the company’s marketing ecosystem. This role ensures that media investments, digital channels, and AI-powered solutions work together to maximize brand impact, consumer engagement, and commercial performance.

By combining expertise in media strategy, digital marketing, performance analytics, marketing technologies, and artificial intelligence, the Media Expert helps transform data into actionable insights, optimize campaign effectiveness, and unlock new opportunities for growth.

Working closely with the Marketing Services Director, brand teams, agencies, and technology partners, the role champions innovation, automation, advanced measurement, and digital-first ways of working, positioning the organization at the forefront of media and marketing transformation

What We Expect:

• 3–5+ years of experience in digital media, performance marketing, media planning, marketing technology, or campaign analytics, gained in an agency, platform, consulting, or client-side environment.
• Proven experience in developing, executing, and optimizing integrated digital-first media strategies, with strong understanding of paid media ecosystems, consumer journeys, and performance drivers.
• Strong expertise in digital media channels, data analytics, attribution models, measurement frameworks, and ROI optimization, with the ability to translate data into business impact.
• Hands-on experience using digital tools, dashboards, automation solutions, and emerging technologies to improve media efficiency, campaign effectiveness, and decision-making.
• Curiosity and practical experience in leveraging AI-powered tools and solutions to enhance media planning, audience targeting, content optimization, reporting, workflow automation, and marketing productivity.
• Strong understanding of the evolving digital landscape, including adtech, martech, retail media, connected commerce, consumer data, and emerging media innovations.
• Experience collaborating with media, digital, data, technology, and creative partners, while effectively influencing and aligning diverse stakeholders across marketing and commercial functions.
• FMCG, beverage, retail, or other fast-paced consumer industry experience is highly valued.
• A growth mindset with a passion for innovation, experimentation, and continuous learning, combined with the ability to challenge conventions and bring fresh thinking.
• A collaborative self-starter with strong personal presence, ownership mentality, positive energy, and the ability to drive initiatives independently in a dynamic environment.
• Genuine enthusiasm for digital transformation, AI integration, and the future of marketing, with the ambition to help build next-generation media capabilities and ways of working.

What We Offer

We offer a role with strong business impact and visibility across the organization, with the opportunity to shape how media supports brand growth, consumer engagement, and commercial performance. The position offers close collaboration with senior stakeholders, brand teams, and external partners, while contributing to a more data-driven and future-ready media approach. It also includes an annual bonus opportunity, competitive private medical insurance, meal tickets, and learning opportunities that support ongoing professional growth and development.

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