Strategy & Commercial Growth

• Define and implement the national sales strategy for the HoReCa and retail segments (restaurants, hotels, catering, communities).
• Identify and open new strategic accounts through proactive hunting to expand the key client portfolio.
• Monitor the market, competition, and HoReCa trends to rapidly adjust commercial tactics.
• Analyze profitability per account, channel, and product; implement margin adjustments to maximize contribution.

NationalTeam Management

• Coordinate, motivate, and develop a team of sales representatives distributed nationwide.
• Set individual and team targets; monitor KPIs and intervene proactively when deviations occur.
• Conduct regular coaching and training sessions to increase team performance.
• Participate actively in recruitment and onboarding to strengthen the team.

Marketing & Commercial Communication:

• Coordinate Marketing activities in alignment with sales objectives (campaigns, trade fairs, sales materials).
• Collaborate with the marketing team to develop product messaging and sales arguments tailored for HoReCa.
• Validate and prioritize marketing initiatives based on estimated commercial impact.

Reporting & Financial Management:

• Build and regularly present performance reports, forecasts, and pipeline analyses to the CEO.
• Manage the sales department budget with efficiency and responsibility.Utilize CRM and Business Intelligence tools for data-driven decision-making.

What We Offer

• Competitive Compensation: Attractive fixed salary + performance-based variable bonus (transparent structure, clear KPIs).
• Tools: Company car, phone, and laptop.
• Empowerment: Operational budget and real decisional autonomy in managing the team and portfolio.
• Efficiency: Direct access to the CEO for quick decisions without excessive bureaucracy.