At WinVia Entertainment, we're building a technology-led entertainment business that delivers exceptional experiences across multiple markets and channels.

The WinVia Team: Smart. Passionate. Purpose-Driven.

We move fast, take ownership and continuously look for new ways to improve. If you're passionate about performance marketing and enjoy using data to drive measurable growth, we'd love to hear from you.

Role Overview

As our Performance Marketing Specialist, you'll take end-to-end ownership of paid advertising campaigns across WinVia's Real Money Gambling (iGaming) and Competitions brands.

You'll be responsible for planning, launching, optimising and scaling campaigns across Google Ads, Meta Ads and TikTok Ads, with opportunities to expand into additional advertising channels as the business grows.

Working with a high degree of autonomy, you'll own channel performance and help drive key acquisition metrics including Registrations, First Time Depositors (FTDs), CPA, Purchases and ROAS.

What You'll Do

➡️ Strategy & Planning

• Develop and implement paid media strategies aligned with acquisition targets and commercial priorities.
• Plan campaign structures, audience targeting, budgets, channel mix and scheduling around promotional calendars, product launches and seasonal opportunities.
• Identify new growth opportunities using platform insights, market research and competitor analysis.
• Stay up to date with platform developments, algorithm changes and advertising policies.

➡️ Campaign Management

• Build, launch and manage campaigns across Google Ads (Search, Display, Performance Max and YouTube), Meta Ads and TikTok Ads.
• Manage campaign structure, audiences, keywords, bidding strategies, placements, exclusions, geographic targeting, scheduling and budget pacing.
• Coordinate the production of advertising creatives with internal teams and external partners.

➡️ Performance Optimisation

• Monitor campaign performance across metrics including CPC, CTR, CPA, Cost per Registration, Cost per FTD, Conversion Rate, ROAS, Impression Share and Quality Score.
• Identify and resolve performance issues such as creative fatigue, audience saturation, tracking gaps, auction dynamics and landing page friction.
• Design, execute and analyse A/B tests across creatives, audiences, bidding strategies and placements.
• Scale successful initiatives while reducing wasted spend and improving efficiency.

➡️ Creative & Ad Copy

• Write compelling, compliant ad copy tailored to different audiences and platforms.
• Brief creative teams with clear messaging, specifications and performance insights.
• Review and approve creative assets before launch.
• Manage creative testing and refresh cycles to maintain performance.

➡️ Budget Management

• Manage paid media budgets to maximise ROI.
• Monitor budget pacing and proactively manage over- or underspend.
• Optimise acquisition costs while maintaining customer quality and campaign volume.

➡️ Tracking & Reporting

• Build and maintain performance reports with actionable insights and recommendations.
• Use analytics tools to measure paid media's contribution to registrations, FTDs and revenue.
• Maintain accurate campaign documentation and testing records.
• Ensure reliable conversion tracking using pixels, server-side tracking (Conversions API), offline conversions, UTMs and attribution models.
• Investigate tracking discrepancies and work with technical teams to resolve issues.

➡️ Collaboration

• Work closely with marketing and cross-functional teams to align paid campaigns with promotions and wider business objectives.
• Communicate campaign performance, budget utilisation, risks and opportunities to stakeholders.
• Provide paid media expertise to acquisition and marketing planning.

What You'll Bring

➡️ Essential

• Proven experience managing large-scale paid advertising campaigns with significant budgets. (ideally in IGaming, E-commerce, FinTech industries & other Lead Generation structures)
• Strong hands-on experience across Google Ads, Meta Ads and TikTok Ads.
• Demonstrated success delivering efficient customer acquisition and improving CPA, ROAS and growth metrics.
• Experience with campaign setup, audience management, bidding strategies and conversion tracking.
• Strong analytical skills with the ability to interpret data and turn insights into action.
• Solid understanding of attribution, tracking and diagnosing data discrepancies.
• Experience planning and executing structured A/B testing.
• Strong ad copywriting and creative briefing skills.
• Ability to work independently and take ownership of channel performance.
• Excellent communication and collaboration skills.

Nice to Have

• Experience advertising within regulated industries, including iGaming, betting, competitions or other restricted categories.
• Familiarity with advertising compliance and platform policies for regulated markets.
• Google Ads, Meta Blueprint or equivalent certifications.
• Experience with Microsoft Advertising, programmatic platforms, native advertising, Snapchat or X.
• Experience using AI-assisted creative production tools and workflows.

What’s In It for You?

🌟 Competitive Salary & Benefits – Above-market pay plus attractive perks.

🌟 Private Medical Insurance – Your health matters to us!

🌟 Team Events & Perks – Team buildings, social hangouts, and more!

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