Role Responsibilities

We are looking for a Product Marketing Manager to own the bridge between product, customer insight, and content execution.

This role is not just about writing copy or launching features. It is about deeply understanding Amazon sellers and PPC managers, turning product capabilities into compelling market messages, and driving content and feature marketing that actually appeals to the right audience.

This person will take over a significant part of the content and product marketing work that is currently being driven by leadership. They must be able to think strategically, manage multiple projects cleanly, and independently create strong product and feature marketing assets that resonate with our market.

About Us

Scale Insights is a SaaS platform that helps Amazon sellers and agencies manage and optimize Amazon PPC more effectively through automation, analytics, and operational scale.

We work with serious sellers, PPC managers, and agencies who care about performance, control, efficiency, and smarter campaign management.

What You Will Own

Product marketing and positioning

• Translate product features into clear customer benefits
• Develop messaging that speaks to Amazon sellers, PPC managers, and agencies
• Create positioning for new features, campaigns, and educational content
• Identify what matters most to our ICP and what will capture their attention
• Ensure our marketing speaks in a way that feels relevant, sharp, and commercially compelling

Feature launches and feature marketing

• Lead the marketing side of new feature launches
• Create feature narratives that explain not just what the feature does, but why it matters
• Independently develop new feature marketing videos from concept to execution plan
• Sell the benefits of new features clearly in video and content
• Work with product, PPC subject matter experts, and creative team to produce launch assets

Content strategy and content quality control

• Take over a meaningful portion of leadership-led content creation work
• Generate strong content ideas that speak to sellers and PPC managers
• Shape content angles for LinkedIn, YouTube, webinars, feature videos, and educational content
• Vet posts, videos, graphics, and content concepts to judge whether they will appeal to the audience
• Improve the structure, clarity, and market appeal of content before it goes live

Customer and ICP understanding

• Build a deep understanding of our target audience, including what they care about, what triggers them, and what problems feel urgent
• Gather insights from customers, sales conversations, PPC practitioners, market feedback, and competitor positioning
• Help the team avoid generic content by grounding messaging in real customer pain points and priorities

Cross functional execution

• Work closely with product, PPC experts, creative team, video editors, and marketing operations
• Manage multiple projects at the same time without losing clarity or quality
• Bring order, structure, and follow through to product marketing and content initiatives
• Ensure projects move from idea to final output smoothly

What success looks like

• New feature launches are clear, compelling, and benefit-led
• Content ideas are consistently strong and relevant to sellers and PPC managers
• Posts, videos, and graphics are filtered through better audience judgment before publishing
• Leadership is no longer required to drive or vet most content creation work
• Product marketing projects are well managed, well structured, and delivered cleanly
• Our messaging becomes sharper, more credible, and more aligned with what the market actually cares about

Requirements

Must have

• Strong product marketing experience in SaaS, ecommerce, PPC, martech, adtech, or a closely related space
• Strong project management ability and the ability to manage multiple projects at the same time without becoming disorganized
• Strong judgment on what kind of content, video, or graphic will appeal to the target audience
• Ability to independently create feature marketing concepts and feature video narratives
• Ability to communicate product benefits clearly and persuasively
• Strong content ideation ability with an abundance of relevant ideas for sellers and PPC managers
• Strong written and verbal communication
• Ability to work independently and take ownership

Strongly preferred

• Experience marketing to Amazon sellers, ecommerce operators, PPC managers, or agencies
• Experience working with subject matter experts and turning expertise into strong content
• Experience creating or directing product marketing videos
• Experience launching software features or product updates
• Strong understanding of audience psychology and ICP driven messaging
• Experience reviewing and improving content across multiple formats including posts, videos, graphics, and educational assets

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