Job Description
The Product Marketing Specialist is responsible for developing the product positioning strategy for Honeywell Process Automation autonomous and AI products. This includes market research, product positioning, and the development of marketing materials to support sales enablement and drive product awareness and engagement. The Product Marketing Specialist will work closely with the Product Managers to understand the technical specifications of the products in order to translate those into concise, impactful product positioning strategies and statements to provide to the Customer Marketing team for implementation in demand generation activities.
Responsibilities

• Communicating product value – positioning and messaging
• Develop unique selling propositions (USPs) for products based on market insights.
• Translate technical capabilities into customer value
• Externally focused messaging and strategy – Go-to-market strategy
• Enable sales and CS teams with collateral, battlecards, training resources and other sales enablement material
• Product naming – in partnership with PM/OM
• Internal and external evangelism
• Focused on user and market – represents voice of the customer
• Primary accountability – market adoption and sales readiness
• Ensure alignment of product messaging with brand strategies.
• Develop and maintain marketing materials including brochures, presentations, and digital content.
• Work closely with product management teams during the product development lifecycle.
• Collaborate with sales and customer support to gather feedback and improve customer satisfaction.
  

Qualifications

• Proven experience communicating product value, positioning and messaging in American English
• 5 years of experience in product marketing, product management or customer marketing.
• Strong analytical skills with a focus on data-driven decision-making.
• Ability to manage multiple projects and meet deadlines.
• Bachelor’s degree in Marketing, Engineering, or Business Administration
  

Preferred Skills

• Experience in industrial process automation
• Experience with AI driven products
• Proven track record of involvement in successful product launches
  

Our Offer

• Competitive Salary regularly increased based on your performance;
• Enjoy 25 vacation days per year, plus extra days off for life's special events we provide meal vouchers;
• Flexible benefits basket with monthly budget allocated (top up medical insurance, life insurance, pension, vacation/ cultural/ fuel vouchers);
• Medical Insurance Plan paid by the company;
• Christmas and Easter bonuses;
• Recognition & referral bonus programs;
• Comprehensive induction, ongoing training and development to set you up for success;
• In-house and external learning platforms (Udemy) to continue to expand your skills;
• Work experience opportunities to help you grow your career with us;
• Global employee networks to help you connect and grow;
• Employee Assistance Program - Free and confidential service to help with any difficulties regarding work, life and personal or family matters;
• In case of unfortunate events, we support you by offering you free days and financial support (handled on a case by case basis) or Family financial aids;
• Access Integrity line - Any workplace issues or violations that need to be raised in good faith, can be communicated in a safe, private and confidential environment;
• Your family is growing while working at Honeywell? We congratulate you by offering special bonuses;
• Frequent Employee Engagement activities fostering an inclusive and diverse work environment;
• 3 + 2 hybrid work arrangement to support your work-life balance;
• Flexible working hours;
• Fresh fruit days in the office.
  

Equal opportunity statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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About Us
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.
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