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Product Marketing Specialist

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Companie :
Totogaming Romania
Functia Jobului :
Marketing & comunicare
Industrie :
Publicitate, media si comunicare
Locatie :
Bucuresti
Tip job :
Program Full Time
Nivel experienta :
Junior
Vechime :
3 - 4 ani
Descriere:


Scurta descriere a companiei


At Totogaming, our purpose is to reshape industry standards and create forward-thinking entertainment where safety, innovation, and responsibility come first. Here, every experience is designed to give players confidence, freedom of choice, and the thrill of discovering their own champion within.
But this spirit isn’t only for our players. It lives in us, the people of Totogaming. Every day, we work with a championship mindset, striving for excellence, pushing boundaries, and inspiring each other to grow. We believe that fair play, bold ideas, and teamwork are what turn ordinary challenges into extraordinary victories.
Our vision is clear: to be the leader in iGaming by setting new standards in safety, performance, and user experience. And we know that this future will be built not just on technology, but on people who are driven and passionate about making a difference.
By joining Totogaming, you unlock your potential and awaken your Champion’s DNA. Here, your ambitions are fueled, your voice matters, and your passion transforms into impact.
Totogaming: Champions' Decision.


Cerinte


• Bachelor’s degree in Marketing, Business, or a related field;
• 2+ years of experience in the iGaming, sports betting, or online casino industry;
• Strong knowledge of iGaming products (casino, sportsbook, virtual sports, and live dealer games);
• Experience or knowledge on campaign management, player segmentation, and bonus optimization;
• Understanding of promotional marketing strategies;
• Ability to analyze marketing data and player behavior trends to make informed decisions;
• Data-driven and analytical, with the ability to turn insights into actionable strategies;
• Creative problem-solver, capable of developing innovative product marketing campaigns;
• Highly organized, with strong project and time management skills and attention to detail;
• Proactive and adaptable, able to thrive in a fast-paced, competitive industry;
• Team player, with excellent collaboration and communication skills.


Responsabilitati


Product Marketing Campaigns Execution:
• Develop and execute product marketing campaigns, offers and promotions to enhance visibility and engagement for online casino and sportsbook offerings;
• Work closely with the product, art, content and CRM teams to ensure smooth product launches, updates, and feature promotions;
• Identify key customer segments and tailor marketing strategies to maximize user engagement.
Campaign Development & Performance Optimization:
• Plan and execute promotional campaigns, tournaments, and player incentives that drive product adoption and revenue growth;
• Analyze campaign performance metrics to optimize offers, improve customer retention, and increase ROI;
• Implement A/B testing strategies to enhance campaign effectiveness and improve conversion rates.
Market Research & Competitive Analysis:
• Conduct market research and competitive benchmarking to identify trends, customer preferences, and opportunities for product differentiation;
• Monitor player behavior, game preferences, and emerging trends in the iGaming industry;
• Provide insights and recommendations to improve product positioning and marketing strategies.
Cross-Functional Collaboration:
• Work closely with content and creative teams to develop compelling promotional materials (banners, landing pages, ad copy);
• Partner with digital marketing and paid media teams to optimize product visibility across multiple channels;
• Collaborate with affiliates and external partners to increase product exposure and reach new audiences.
Performance Tracking & Reporting
• Monitor product marketing KPIs, including conversion rates, player retention, bonus effectiveness, and customer lifetime value (LTV);
• Generate weekly and monthly reports on campaign performance and player engagement trends;
• Utilize Google Analytics, dashboards, and marketing automation tools to track campaign success and make data-driven decisions.


Beneficii




  • Prime ocazii speciale
    (ex: Paste, Craciun, 8 mar etc)

  • Asigurare medicala

  • Training-uri

  • Cursuri

  • Plata / compensare ore suplimentare

  • Zile libere suplimentare

  • Program de lucru flexibil

  • Teambuilding-uri / excursii

  • Petreceri/evenimente companie

  • Laptop

  • Telefon mobil

  • Tichete de masa


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