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Programmatic Specialist

Companie Verificata

Adaugat: 1 săptămână în urmă

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Companie :
RINGIER ROMANIA
Functia Jobului :
Vanzari & comert
Industrie :
Publicitate, media si comunicare
Locatie :
Bucuresti
Tip job :
Program Full Time
Nivel experienta :
Nivel mediu
Vechime :
1 - 2 ani
Descriere:

Key Responsibilities
1. Programmatic Operations and Performance

  • Implementation: Configure and manage settings within the ad-server (Google Ad Manager) and in SSP/Exchange platforms (e.g., Google Ad Exchange, Prebid).
  • Optimization: Daily monitoring of performance (e.g., Fill Rate, eCPM, Latency) and implementation of optimization tactics (e.g., floor prices, blocklists, header bidding settings) to maximize fill rate and revenue.
  • Troubleshooting: Identify, investigate, and resolve technical issues related to ad delivery, latency, or reporting discrepancies.

2. Strategic and Technological Development

  • Innovation: Track programmatic market trends (e.g., Privacy Sandbox, CTV, DOOH) and propose new solutions or technological partnerships (new SSPs, Identity Solutions).
  • Header Bidding: Manage and optimize the implementation of header bidding (client-side and/or server-side) to enhance competition and revenues.
  • Programmatic Deals: Collaborate with the Sales team to ensure correct technical implementation and efficient delivery of PMP (Private Marketplace) and Programmatic Guaranteed deals.

3. Reporting and Analysis

  • Analysis: Generate detailed reports from Google Ad Manager and other platforms, analyze data, and present clear conclusions to management.
  • Insights: Identify areas of opportunity based on data (e.g., performance by inventory, device, geography) and propose concrete actions.


What We're Looking For (Mandatory Requirements)

  • Experience: Minimum 2-3 years of relevant experience in a similar role (Programmatic Operations, Ad Operations, Yield Management), preferably at a Publisher or Ad-Tech Vendor.
  • Google Ad Manager Expertise: Advanced knowledge and solid practical experience with GAM – inventory settings, key-value creation, reporting.
  • Ad-Tech Stack: Strong understanding of the Programmatic ecosystem (DSP, SSP, Exchange, DMP, Ad Server, Header Bidding).
  • Analytical Skills: Ability to work with large datasets, extract conclusions, and make decisions based on key metrics (eCPM, CTR, Fill Rate, Latency).
  • English Language: Advanced level (written and spoken) to communicate with international partners.

Highly Advantageous

  • Experience with Header Bidding platforms (e.g., Prebid).
  • Basic knowledge of HTML, JavaScript, and/or Python for debugging and simple implementations.
  • Experience with Consent Management Platform (CMP) solutions and understanding of GDPR/ePrivacy regulations.

Sfaturi de siguranta

  • Nu trimiteti niciodata BANI in avans sau acte de identitate pentru aplicarea la un loc de munca. Nu trimiteti bani in avans pentru promisiuni de angajare sau alte oferte similare.
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